Operationalizing Your Customer Data Fast - An Openprise Event

​(This is a community partner event and is not produced by the RevOps Co-op.)

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The transition to data-driven and account-centric requires B2B companies bring together the best of their 1st party with the right 2nd and 3rd party data to ensure relevance across the revenue funnel.

Unfortunately, most companies struggle with customer data, systems of record and truth, CDP through to and warehouse setup, let alone the new options of composable CDP and reverse ETL.

Atop it all, CDP now needs go beyond marketing, even as RevOps teams look to create communal data across what has become an increasingly fragmented set of funnels and customer journey.

Join guest speaker, Katie Linford, Principle Analyst at Forrester Research, and Ed King, CEO at Openprise, as they:

• Define the different sets of B2B use cases for customer data and CDPs
• Discuss client success stories in operationalizing customer data across the customer lifecycle
• Show you tips and tricks, matching your CDP option to need, and best practices to unify and create data flow with full confidence

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