Precision GTM: Engineering Growth with AI

Go-to-market today is broken. RevOps teams are stuck firefighting symptoms instead of engineering outcomes. But what if you could stop guessing which lever to pull - and simulate your way to growth with confidence?

‍

In this eye-popping session 👀, Jose Romero, VP of Product & Platform at Xfactor.io, introduces a bold new framework for Precision GTM. Drawing on years of experience building AI systems at Amazon and leading GTM at Verisign, Jose unpacks how the smartest teams are using causal AI - not correlation - to replace brittle spreadsheets, unlock strategic focus, and master systemic bottlenecks across the revenue engine.

‍

Join us to learn:

• Why GTM still runs on guesswork - and how to break the cycle
• What the “Growth Guess Gap” is, and why it’s killing your efficiency
• How simulation-based planning transforms your ability to drive outcomes
• Why generic AI isn’t enough - and how GrowthAI models interconnected cause and effect across marketing, sales, and success
• Practical prompts, tools, and real examples for using AI to assess pipeline health, capacity, conversion gaps, and more
• How RevOps can move from cleanup crew to Chief Architect of Revenue

‍

If your team is stuck making strategic decisions with incomplete data, reactive dashboards, and post-mortem analysis, this session will show you a way out - and into a future where growth is engineered, not guessed.

‍

Not a member of the RevOps Co-op yet? Join here to connect with 17,000+ pros who love revenue operations!