RevOps Co-op Blog

The Blog

June 6, 2023

Career Motivated in RevOps? Here are 10 LinkedIn Pro-Tips For You

In a soft market, it’s important to put your best foot forward, and that means regularly refining your LinkedIn profile...even if you’re in RevOps 😉

Revenue Operations

June 1, 2023

Opportunity Object Best Practices in B2B SaaS

Specific to B2B SaaS, this post covers validation rules, contact roles, ERP integrations, tracking MRR metrics and more.

Revenue Operations

May 22, 2023

Can ChatGPT Increase Efficiency for RevOps?

The RevOps professionals who start experimenting with ChatGPT now will have a competitive advantage over those who adopt the tool when they are forced.

Revenue Operations

May 3, 2023

How to Tackle Your First 90 Days in a New RevOps Role

Are you starting your job as the only RevOps professional in your organization? Don't panic! Learn how to turn chaos into a plan with our roadmap.

Revenue Operations

March 30, 2023

5 Ways to Help Marketers Do More With Less

Is your marketing team STRESSED about budget cuts and fewer resources? Read on to see how a few Marketing Operations pros are tackling this head-on.

Revenue Operations

March 14, 2023

How Product-Led Sales can Improve your Revenue During an Economic Downturn

Learn how US tech companies can adapt to a tough economy with PLG & PLS strategies in this article by Creator Guild member Stephen Moock.

Revenue Operations

January 11, 2023

SDR’s Should be Focused on Booking Meetings, NOT Generating Revenue

In this latest article by Mike Ciulla, he drills into the role of SDRs and what they should be focusing on to drive sales success for the company.

Revenue Operations

January 4, 2023

RevOps is Having a Moment, But Does Anyone Really Know What it is or How it Should be Structured?

Mike Ciulla discusses the role of RevOps in maximizing the investment made by businesses in the GTM team and various models for managing their operations.

Revenue Operations

December 7, 2022

Sales Operations: Designing Territories

In this article, Jeff Ignacio shares his insights on territory management, a key component of a successful sales operation.

November 23, 2022

The CEO Perspective on What RevOps Brings to the Table

RevOps may not be a CEO’s sole focus, but a great CEO will see RevOps as part of the leadership team. Here’s how AJ Bruno views RevOps at QuotaPath.

Revenue Operations

November 2, 2022

Applying a Framework to Lead your RevOps Team to Success

While team building can be difficult to navigate, did you know there’s a simple formula you can follow to ensure you’re setting your team up for success?

Revenue Operations

October 27, 2022

Seizing the Opportunity of a Bad Quarter

While a bad quarter might send your team into a tailspin, Camela Thompson of CaliberMind explains how missed targets can have silver linings.

Revenue Operations

October 19, 2022

Shaping Operational Vision Through an Executive Book Club

How Creator Guild member Demar Amacker positioned Business Operations at the center of the company vision by influencing book club selection.

Revenue Operations

October 5, 2022

Transitioning into RevOps: Tips Along the Journey

People always ask “How do I get into RevOps?” We’ve got some answers for you. Eric Steeves joined us to detail his journey into this ever growing function.

Revenue Operations

September 22, 2022

How to Adjust Your Sales Comp Plans for Expecting Parents

Paid parental leave policies are now the standard in tech. But what about reps on sales comp plans? Can they bounce back? Read on.

Revenue Operations

September 16, 2022

RevOps in Europe is Gaining Ground

The US may be a little ahead of Europe in RevOps traction, but Ramy Atassi is up to speed with keen insights to create growth from his base in Paris.

Revenue Operations

August 31, 2022

Reduce the Crazy and Increase the Growth with RevOps

Marketers aren’t often seen as loving analytics and systems, but Jasmine Powers isn’t your ordinary marketer. She helps startups get the big picture.

Revenue Operations

August 19, 2022

The Process of Building Process

This week we highlight our education partner, Jeff Ignacio, and his framework for creating process for revenue operations.

Revenue Operations

July 29, 2022

Building a Better Funnel for Growth and Success Teams

Understanding the roles of growth and success teams is important to any organization to help create stronger funnels for increased revenue.

Revenue Operations

June 30, 2022

How to Hire Your Next SDR

Hiring SDRs isn’t easy! We got Denial Kleinowski to share his SDR Hiring Guide. Use this to move one step towards the sales team of your dreams.

Revenue Operations

June 23, 2022

Questions to Ask When CAC is High

When CAC is high, there’s certain areas you might not think to look within your revenue organization. Here’s some questions to get you started.

Revenue Operations

June 15, 2022

3 Takeaways from Demandbase’s MOPs Talent Study

Within Operations, there’s a lot of talent turnover. Here’s 3 takeaways from Demandbase’s Marketing Operations Talent study, so you can walk away informed.

Revenue Operations

June 9, 2022

The Shift to Real-Time Enablement

Accelerating deals is the bread and butter of sales. But, what do we do when there’s too many tools to make sense of? Real-time enablement is one answer.

Revenue Operations

May 26, 2022

Community Q&A: Sales Enablement 101

Getting a sales team up to speed is essential to any company. We asked community members what Sales Enablement means to them. Here are their answers!

Revenue Operations

May 20, 2022

How to Compensate SDRs: A Calculator to Guide Your Process

Compensation planning is hard, and with inflation on the rise, it’s only getting harder. This SDR compensation calculator will help you build a plan, fast.

Revenue Operations

May 12, 2022

Running a Global RevOps Team with Unicorn-Level Culture

Global teams aren’t unusual in B2B, but one that works well together, has a great culture and makes money? Here’s how InMobi’s RevOps team does it.

Revenue Operations

April 26, 2022

How to Build a Buyer Journey That Delights Customers & Aligns your Team

Without a Buyer Journey Map, your buyers can get lost. Courtney from CWT Consulting shares how to build one that's thoughtful and holistic.

Revenue Operations

April 21, 2022

Creativity Can Bring Fun & Flexibility to RevOps

Flexibility and creativity. If you’ve got these skills you’ll do well. Not only in RevOps, but in a number of other areas, like ROC member Jen Bergren has.

Revenue Operations

April 13, 2022

Falling into RevOps and Excelling as a Team of One

RevOps pros often fall into the job accidentally because they love solving problems. But as a RevOps team of one, they may need to like chaos too.

Revenue Operations

March 30, 2022

When it Comes to Hiring, Traits Outweigh Experience

The hiring process is broken, with its basis in matching and checking off laundry lists of skills. Matt Gould shares tips for your next hire in RevOps.

Revenue Operations

March 16, 2022

Creating Boundaries Can Refresh RevOps Thinking

Creating boundaries around the day to allow for creative thinking is necessary for RevOps professionals and Eric Portugal Welsh explains his methods.

Revenue Operations

March 9, 2022

Hiring for Revenue Operations? Ask These Interview Questions

Getting the right people to apply for a RevOps role isn’t nearly as hard as narrowing those candidates down to The One. These interview questions can help.

Revenue Operations

March 1, 2022

The Future of Work/Life isn't Balance, it's Integration

Steven Newman, a RevOps pro who joined Logikcull a few months ago, talks about how his day is structured in a fully-remote career.

Revenue Operations

February 10, 2022

Marketing Without Attribution is Like Taking a Road Trip Without a Map

Marketing attribution aligned with a CRM gives marketers and RevOps professionals insight into what activities are working for which buyers.

Revenue Operations

February 2, 2022

The Sales Forecasting Spreadsheet

The best sales leaders are looking into the future. In this article, we will be covering a deep dive into setting sales goals based on revenue growth.

Revenue Operations

January 27, 2022

Healthcare and Tigers and Time Zones, Oh My!

A Day in the Life of RevOps pro Olga Traskova includes maximizing time with her team while working remotely and managing essential data.

Revenue Operations

January 6, 2022

Build Solid Legs on your 3-Legged Stool Before Hiring for Growth

Adding more people isn’t the key to growth. Adding them with the right systems, processes and tech is the way to grow successfully.

Revenue Operations

December 30, 2021

Vinyl Sets the Tone for this RevOps Professional

A day in the life of Demar Amacker includes jazz on vinyl, coaching team mates, quarterbacking projects and looking forward to team social time on Thursdays

Revenue Operations

December 22, 2021

Bringing Standardization to RevOps through Systems, People and a Dash of Psychology.

Standardizing the world of RevOps requires an appreciation of process and the need for discussions about change in order to have the best outcomes.

Revenue Operations

December 1, 2021

Better B2B Data for Intelligent Movement Across the Revenue Stack

B2B data is only as good as the ability to use it. Refining selection criteria and accessing deeper data creates easier navigation of the sales funnel and e

Revenue Operations

November 18, 2021

Sales Kick-offs are the Mullets of Parties

Sales kick-offs are more than an opportunity to come together, they solidify plans and expectations while setting a tone and building on the past

Revenue Operations

October 21, 2021

Art & Science Blend with Educated Guesswork in a Marketing Budget

Marketing budgets may be passed down from executive ranks, but breaking them out, aligning and defining them is based on a number of factors.

Revenue Operations

September 29, 2021

Beyond KPIs: The Art of Storytelling With Data

A good data analyst knows how to check and double check their work. A great analyst knows how to tell a story and suggest improvements.

Revenue Operations

September 7, 2021

Headcount Planning: Building a Model

This article covers the second step of the headcount process: building headcount models. We’ll cover why and how people should build more than one model.

Revenue Operations

August 24, 2021

Headcount Planning: Choosing a Revenue Goal

This article covers the first step of any headcount plan: revenue goal development. We’ll determine which strategy a headcount plan should be based on.

Revenue Operations

August 17, 2021

The 2021 Rev-Ops Co-op CRM Product Review

We signed up for some freebies (and are enduring endless calls from salespeople) to give our community a comprehensive analysis of the most common CRMs.

Revenue Operations

July 27, 2021

Back to Basics: Opportunity Best Practices

CRMs are meant to be customized, but going too far off the rails can result in unforeseen consequences—such as integration and reporting issues.

Revenue Operations

July 13, 2021

Back to Basics: Configuring Campaigns for Optimal Analytics

Marketing analytics are a pain in the backside, but we need data to improve Campaign performance and prove marketing ROI. Here’s how.

Revenue Operations

July 9, 2021

How To Dodge Death by Lead Score

While small orgs may know their ideal prospect, they often make a fatal error when developing a demographic lead score to gate lead delivery to sales.

Revenue Operations

June 29, 2021

12 Common CRM and MAP Disasters

Be on the lookout for these common catastrophes (and avoid the companywide sh*t list).

Revenue Operations

June 22, 2021

Influencing Without Authority

Many of us in Ops are given initiatives that touch multiple organizations without the title authority to motivate people to get on board with the program.

Revenue Operations

June 16, 2021

Boost Marketing Productivity With Analytics

Marketing is swimming in data, but they don’t always have the right infrastructure or people in place to translate that data into actionable insights.

Revenue Operations

June 10, 2021

4 Tricky AE Comp Policies to Define ASAP

Anyone who has managed commissions knows that standing in the way of an AE and more commission is a miserable place to be especially if there aren’t clear rules in place. Avoid the four most common areas of conflict by defining some ground rules today. In this article, we will discuss the four most common areas of conflict that need crystal clear compensation policies.

Revenue Operations

June 1, 2021

Why and How to Build a Business Case

Getting involved from the outset of a project allows you to build a business case for (or against) changes. It gives leadership concrete reasons why they should back the project. Last but not least, it gives you a preview of who will fight the change so you can determine whether their objections are reasonable or stemming from a natural resistance to change. In this article, we will discuss when and how to develop a business case to address the issue and find the best solution for your business.

Revenue Operations

May 27, 2021

9 Best Practices for Better Change Management

No one likes change. Okay, maybe a disproportionate amount of RevOps professionals thrive on challenge and change, but that doesn’t mean the people we support enjoy it, especially when it comes to your CRM. More often than not, they view your CRM as something that steals time away from their real jobs. Like selling more product. In this article we will discuss steps you can take to stack the deck in your favor.

Revenue Operations

May 18, 2021

Executing a Territory Plan

Whether you’re implementing a round-robin inbound rotation, a zip-code-based territory system, named accounts, or a combination of all three, you’re in for some system challenges and touchy salespeople. To be fair, they have every right to be wary. Territory changes can have a substantial impact on their ability to hit quota. Hopefully, due diligence ensures you’re giving your sales team every chance possible to succeed, but they’ve undoubtedly been burned in the past. In addition to a comprehensive analysis before rolling out your territories, you can take some additional steps to minimize new territory fallout.

Revenue Operations

May 11, 2021

Territory Planning: Strategies & Tactics

Much like compensation planning, territory planning must align with strategic objectives above all else. This article will cover why companies split territories by different attributes and how to design territories.

Revenue Operations

May 4, 2021

The Ins and Outs of Revenue Operations Compensation

Attracting and keeping the best talent is always a challenge for any organization. n this article, we’ll discuss various compensation options for revenue operations professionals. We’ll even arm you with logical arguments for hiring top talent, creative variable incentives, and how to attract incoming talent.

Revenue Operations

April 27, 2021

Hiring a Revenue Operations Professional: Customer Success

Welcome to the final article in a multi-part series that will help you find the perfect fit for your revenue operations team. A customer success analyst will help you keep your company's mechanisms to support your customers in tip-top shape and help you analyze customer success performance.

Revenue Operations

April 20, 2021

Sales Metrics: KPIs to Coaching Tools

Sales metrics come in various flavors, and we’ll be exploring some of the most common metrics by audience. Each layer of leadership needs a different level of detail, beginning with the extremely in-the-weeds front-line management report up to the more general executive reports.

Revenue Operations

April 13, 2021

Hiring a Revenue Operations Professional: Enablement

Welcome to the fifth article in a multi-part series that will help you find the perfect enablement professional for your revenue operations team. While enablement professionals don’t have to be tenured professors to make a huge impact on a company, they need exceptional emotional intelligence, a knack for technology, and a mind for numbers. Communication and collaboration are the names of the game.

Revenue Operations

April 5, 2021

Marketing Analytics Are About to Get (Even More) Complicated

Anyone who’s tried the DIY approach to end-to-end marketing analytics understands that it’s #complicated, and now it's getting even harder. Google has rolled out a series of announcements that are pretty ominous for anyone in marketing or revenue operations departments trying to tie advertising to revenue and ferret out performance data.

Revenue Operations

March 22, 2021

Hiring a Revenue Operations Professional: Project Manager

Welcome to the fourth article in a multi-part series that will help you find the perfect project manager for your revenue operations team.

Revenue Operations

March 15, 2021

Tackling the Operational Complexities of Usage-Based Pricing

While many direct consumers are accustomed to metered-based or usage-based services, many B2B businesses are just beginning to make a move to usage-based billing. Here, we talk to the experts on usage-based pricing for B2B software.

Revenue Operations

March 1, 2021

Fixing the “Garbage In” Half of the Data Equation: Sales Edition

WIth the help of some industry leaders, we look at fixing your sales data problems before they start...or at least turn them around once your CRM has fallen off the rails. We’ll look at some of the latest tools that make your end-users’ lives easier while improving your data quality, methods for improving what you have without buying something new, and automation that actually works.

Revenue Operations

February 22, 2021

Hiring a Revenue Operations Professional: Data Analyst

Welcome to the third article in a multi-part series that will help you find the perfect fit for your revenue operations team. In this post, we'll explore the role of the Data Analyst and how to find the perfect fit for your team!

Revenue Operations

February 15, 2021

Hiring a Revenue Operations Professional: CRM Management

Welcome to the second article in a multi-part series that will help you find the perfect fit for your revenue operations team. In this article, we explore the technical and soft skills needed around CRM management, and even include example interview questions you can ask.

Revenue Operations

February 8, 2021

Hiring a Revenue Operations Professional: Marketing Automation Systems

You want to find the perfect fit for your revenue operations team. Because revenue operations often spans a variety of different functions, it can be hard to test for a strong fit in all areas. In this article, we explore the technical and soft skills needed around marketing automation, and even include example interview questions you can ask.

Revenue Operations

February 4, 2021

How Should Your Revenue Operations Organization Be Structured?

Who does revenue operations report to? Are they reporting to a silo, the CFO, a COO, or CRO? How aligned are sales, marketing, and customer success? This article will discuss practical limitations that influence revenue operations department structure and the ideal Rev Ops org structure barring external influences.‍

Revenue Operations

January 25, 2021

Bypassing the Lead Object

For those of you wondering how others have bypassed the lead object in CRMs, we’re about to get nerdy. We’ll cover why the lead object exists (allegedly), the “easy fix,” and the tested fix to (nearly) eliminate the lead object.

Revenue Operations

January 18, 2021

Your RevOps Team is the Business Version of Baseball’s Utility Player

The utility player in baseball can do it all - play infield, switching between shortstop and bases, cover the outfield, and even maintain respectable hitting stats. Breadth and versatility are key, which, when you think about the role of RevOps, sounds pretty familiar, right?

Revenue Operations

January 11, 2021

Lead Stage vs. Lead Status

Adjust your pocket protectors and get your calculator ready, my fellow ops nerdlings, because we are about to dive deep into the realm of lead sales and marketing cycle indicators.

Revenue Operations

January 4, 2021

What’s the Incentive? Payment Plan Options for Customer Success

Compensation plans are a great way to motivate people to stay aligned with key business objectives. If implemented incorrectly, they can also be morale killers or lead to unforeseen negative selling behavior.

Revenue Operations

December 29, 2020

Who Should Own Renewals?

Whether you assign renewals to customer success or sales will depend on your company culture, business strategy, the complexity of the product, and the sales cycle's length. Whether or not the team succeeds depends on the infrastructure you put in place to support your objective.

Revenue Operations

December 21, 2020

10 Gift Ideas for Your Favorite RevOps Pro

‘Tis the season for gift giving, and we’d like to remind you that your favorite revenue operations professional deserves something great. Or at least humorous. Either way, it’s a win.

Revenue Operations

December 14, 2020

Who Should Revenue Operations Report To?

We had a question in the RevOps Co-Op Slack channel that we just couldn’t ignore:‍ “Does anyone have any strong thoughts/feelings about where RevOps should report up to?” It turns out the answer is YES. We all have strong opinions about this topic.

Revenue Operations

December 7, 2020

Rethinking Your 2021 Revenue Forecast

We know, we know. You sat through painful Zoom meetings with finance and settled on a forecast. The last thing you want to think about right now is revising your revenue forecast...again. But if you used the same forecasting method you’ve relied on every other year, you may be missing the big picture.

Revenue Operations

November 30, 2020

Revenue Operations’ Role in System Administration

System administration seems to become a sticky topic for companies that are well into their growth phase and are pushing beyond 150 employees. The sales organization is mature, they have enough customers to justify a large customer success team, and marketing is more focused on demand generation tactics than redesigning the corporate website (again).

Revenue Operations

November 23, 2020

Do Demand Generation Metrics Make Sense for B2B?

We are so fixated on making the traditional demand generation metrics work for us because our systems aren't developed for B2B buyer cycles. Our technology has been limited because our systems think of buyers exclusively as people--which is fine for B2C. But it doesn’t have to be this way, and frankly, it shouldn’t be.

Revenue Operations

November 18, 2020

Why (and How) to Investigate the Marketing-to-Sales Handoff

Investigating the marketing to sales handoff is a great way to learn the company’s systems, network with key people in the departments you’ll be working with, and thrill managers and end-users with improvements that make a real difference in how well they can do their jobs. These investigations may take some time, but they are always worth the effort.

Revenue Operations

November 11, 2020

8 GTM Tech Stack Mistakes to Avoid - Enterprise Edition

Enterprise companies have process maturity and larger budgets on their side. That said, they are prone to clinging onto inefficient processes because “that’s how it’s always been done” and overlooking smaller, more innovative vendors by adopting systems their experienced employees have already used.

Revenue Operations

November 3, 2020

7 GTM Tech Stack Mistakes to Avoid - Growth Edition

Your predecessor has done their best to set you up with a solid tech stack, but there are...quirks. If this sounds familiar, the company has probably busted the startup bubble and made its way into the growth phase. Wondering what to consider? We've got you covered.

Revenue Operations

October 26, 2020

10 GTM Tech Stack Mistakes to Avoid - Startups Edition

A company’s startup phase is similar to creating a foundation for a building. With the right mindset, a little capital, and a lot of determination, revenue operations professionals can avoid a lot of pain down the road by building a strong foundation from the beginning.

Revenue Operations

October 20, 2020

What Exactly is Revenue Operations?

To some, RevOps is the glue that holds the entire go-to-market function together. To others, it's like trying to convince your dad that a Tesla Model S is a faster, smoother, and more comfortable ride when all he wants is his tried and true ’65 Lincoln Continental.

Previous Next

Revenue Operations

May 22, 2023

Can ChatGPT Increase Efficiency for RevOps?

The RevOps professionals who start experimenting with ChatGPT now will have a competitive advantage over those who adopt the tool when they are forced.

Revenue Operations

May 3, 2023

How to Tackle Your First 90 Days in a New RevOps Role

Are you starting your job as the only RevOps professional in your organization? Don't panic! Learn how to turn chaos into a plan with our roadmap.

Revenue Operations

March 30, 2023

5 Ways to Help Marketers Do More With Less

Is your marketing team STRESSED about budget cuts and fewer resources? Read on to see how a few Marketing Operations pros are tackling this head-on.

Revenue Operations

March 14, 2023

How Product-Led Sales can Improve your Revenue During an Economic Downturn

Learn how US tech companies can adapt to a tough economy with PLG & PLS strategies in this article by Creator Guild member Stephen Moock.

Revenue Operations

January 11, 2023

SDR’s Should be Focused on Booking Meetings, NOT Generating Revenue

In this latest article by Mike Ciulla, he drills into the role of SDRs and what they should be focusing on to drive sales success for the company.

Revenue Operations

January 4, 2023

RevOps is Having a Moment, But Does Anyone Really Know What it is or How it Should be Structured?

Mike Ciulla discusses the role of RevOps in maximizing the investment made by businesses in the GTM team and various models for managing their operations.

Revenue Operations

November 2, 2022

Applying a Framework to Lead your RevOps Team to Success

While team building can be difficult to navigate, did you know there’s a simple formula you can follow to ensure you’re setting your team up for success?

Revenue Operations

October 27, 2022

Seizing the Opportunity of a Bad Quarter

While a bad quarter might send your team into a tailspin, Camela Thompson of CaliberMind explains how missed targets can have silver linings.

Revenue Operations

October 19, 2022

Shaping Operational Vision Through an Executive Book Club

How Creator Guild member Demar Amacker positioned Business Operations at the center of the company vision by influencing book club selection.

Revenue Operations

October 5, 2022

Transitioning into RevOps: Tips Along the Journey

People always ask “How do I get into RevOps?” We’ve got some answers for you. Eric Steeves joined us to detail his journey into this ever growing function.

Revenue Operations

September 16, 2022

RevOps in Europe is Gaining Ground

The US may be a little ahead of Europe in RevOps traction, but Ramy Atassi is up to speed with keen insights to create growth from his base in Paris.

Revenue Operations

August 31, 2022

Reduce the Crazy and Increase the Growth with RevOps

Marketers aren’t often seen as loving analytics and systems, but Jasmine Powers isn’t your ordinary marketer. She helps startups get the big picture.

Revenue Operations

August 19, 2022

The Process of Building Process

This week we highlight our education partner, Jeff Ignacio, and his framework for creating process for revenue operations.

Revenue Operations

July 29, 2022

Building a Better Funnel for Growth and Success Teams

Understanding the roles of growth and success teams is important to any organization to help create stronger funnels for increased revenue.

Revenue Operations

June 30, 2022

How to Hire Your Next SDR

Hiring SDRs isn’t easy! We got Denial Kleinowski to share his SDR Hiring Guide. Use this to move one step towards the sales team of your dreams.

Revenue Operations

June 23, 2022

Questions to Ask When CAC is High

When CAC is high, there’s certain areas you might not think to look within your revenue organization. Here’s some questions to get you started.

Revenue Operations

June 15, 2022

3 Takeaways from Demandbase’s MOPs Talent Study

Within Operations, there’s a lot of talent turnover. Here’s 3 takeaways from Demandbase’s Marketing Operations Talent study, so you can walk away informed.

Revenue Operations

June 9, 2022

The Shift to Real-Time Enablement

Accelerating deals is the bread and butter of sales. But, what do we do when there’s too many tools to make sense of? Real-time enablement is one answer.

Revenue Operations

May 26, 2022

Community Q&A: Sales Enablement 101

Getting a sales team up to speed is essential to any company. We asked community members what Sales Enablement means to them. Here are their answers!

Revenue Operations

May 12, 2022

Running a Global RevOps Team with Unicorn-Level Culture

Global teams aren’t unusual in B2B, but one that works well together, has a great culture and makes money? Here’s how InMobi’s RevOps team does it.

Revenue Operations

April 26, 2022

How to Build a Buyer Journey That Delights Customers & Aligns your Team

Without a Buyer Journey Map, your buyers can get lost. Courtney from CWT Consulting shares how to build one that's thoughtful and holistic.

Revenue Operations

April 21, 2022

Creativity Can Bring Fun & Flexibility to RevOps

Flexibility and creativity. If you’ve got these skills you’ll do well. Not only in RevOps, but in a number of other areas, like ROC member Jen Bergren has.

Revenue Operations

April 13, 2022

Falling into RevOps and Excelling as a Team of One

RevOps pros often fall into the job accidentally because they love solving problems. But as a RevOps team of one, they may need to like chaos too.

Revenue Operations

March 30, 2022

When it Comes to Hiring, Traits Outweigh Experience

The hiring process is broken, with its basis in matching and checking off laundry lists of skills. Matt Gould shares tips for your next hire in RevOps.

Revenue Operations

March 16, 2022

Creating Boundaries Can Refresh RevOps Thinking

Creating boundaries around the day to allow for creative thinking is necessary for RevOps professionals and Eric Portugal Welsh explains his methods.

Revenue Operations

March 9, 2022

Hiring for Revenue Operations? Ask These Interview Questions

Getting the right people to apply for a RevOps role isn’t nearly as hard as narrowing those candidates down to The One. These interview questions can help.

Revenue Operations

March 1, 2022

The Future of Work/Life isn't Balance, it's Integration

Steven Newman, a RevOps pro who joined Logikcull a few months ago, talks about how his day is structured in a fully-remote career.

Revenue Operations

February 2, 2022

The Sales Forecasting Spreadsheet

The best sales leaders are looking into the future. In this article, we will be covering a deep dive into setting sales goals based on revenue growth.

Revenue Operations

January 27, 2022

Healthcare and Tigers and Time Zones, Oh My!

A Day in the Life of RevOps pro Olga Traskova includes maximizing time with her team while working remotely and managing essential data.

Revenue Operations

December 30, 2021

Vinyl Sets the Tone for this RevOps Professional

A day in the life of Demar Amacker includes jazz on vinyl, coaching team mates, quarterbacking projects and looking forward to team social time on Thursdays

Revenue Operations

December 22, 2021

Bringing Standardization to RevOps through Systems, People and a Dash of Psychology.

Standardizing the world of RevOps requires an appreciation of process and the need for discussions about change in order to have the best outcomes.

Revenue Operations

December 1, 2021

Better B2B Data for Intelligent Movement Across the Revenue Stack

B2B data is only as good as the ability to use it. Refining selection criteria and accessing deeper data creates easier navigation of the sales funnel and e

Revenue Operations

November 18, 2021

Sales Kick-offs are the Mullets of Parties

Sales kick-offs are more than an opportunity to come together, they solidify plans and expectations while setting a tone and building on the past

Revenue Operations

June 22, 2021

Influencing Without Authority

Many of us in Ops are given initiatives that touch multiple organizations without the title authority to motivate people to get on board with the program.

Revenue Operations

June 16, 2021

Boost Marketing Productivity With Analytics

Marketing is swimming in data, but they don’t always have the right infrastructure or people in place to translate that data into actionable insights.

Revenue Operations

June 1, 2021

Why and How to Build a Business Case

Revenue Operations

April 20, 2021

Sales Metrics: KPIs to Coaching Tools

Revenue Operations

February 4, 2021

How Should Your Revenue Operations Organization Be Structured?

Revenue Operations

January 18, 2021

Your RevOps Team is the Business Version of Baseball’s Utility Player

Revenue Operations

December 14, 2020

Who Should Revenue Operations Report To?

Revenue Operations

November 23, 2020

Do Demand Generation Metrics Make Sense for B2B?

Revenue Operations

October 20, 2020

What Exactly is Revenue Operations?

Previous Next

Revenue Operations

June 23, 2022

Questions to Ask When CAC is High

When CAC is high, there’s certain areas you might not think to look within your revenue organization. Here’s some questions to get you started.

Revenue Operations

March 15, 2021

Tackling the Operational Complexities of Usage-Based Pricing

Previous Next

Revenue Operations

September 22, 2022

How to Adjust Your Sales Comp Plans for Expecting Parents

Paid parental leave policies are now the standard in tech. But what about reps on sales comp plans? Can they bounce back? Read on.

Revenue Operations

May 20, 2022

How to Compensate SDRs: A Calculator to Guide Your Process

Compensation planning is hard, and with inflation on the rise, it’s only getting harder. This SDR compensation calculator will help you build a plan, fast.

Revenue Operations

June 10, 2021

4 Tricky AE Comp Policies to Define ASAP

Revenue Operations

May 4, 2021

The Ins and Outs of Revenue Operations Compensation

Revenue Operations

March 15, 2021

Tackling the Operational Complexities of Usage-Based Pricing

Revenue Operations

January 4, 2021

What’s the Incentive? Payment Plan Options for Customer Success

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Revenue Operations

June 23, 2022

Questions to Ask When CAC is High

When CAC is high, there’s certain areas you might not think to look within your revenue organization. Here’s some questions to get you started.

Revenue Operations

February 10, 2022

Marketing Without Attribution is Like Taking a Road Trip Without a Map

Marketing attribution aligned with a CRM gives marketers and RevOps professionals insight into what activities are working for which buyers.

Revenue Operations

December 1, 2021

Better B2B Data for Intelligent Movement Across the Revenue Stack

B2B data is only as good as the ability to use it. Refining selection criteria and accessing deeper data creates easier navigation of the sales funnel and e

Revenue Operations

September 29, 2021

Beyond KPIs: The Art of Storytelling With Data

A good data analyst knows how to check and double check their work. A great analyst knows how to tell a story and suggest improvements.

Revenue Operations

August 24, 2021

Headcount Planning: Choosing a Revenue Goal

This article covers the first step of any headcount plan: revenue goal development. We’ll determine which strategy a headcount plan should be based on.

Revenue Operations

July 13, 2021

Back to Basics: Configuring Campaigns for Optimal Analytics

Marketing analytics are a pain in the backside, but we need data to improve Campaign performance and prove marketing ROI. Here’s how.

Revenue Operations

July 9, 2021

How To Dodge Death by Lead Score

While small orgs may know their ideal prospect, they often make a fatal error when developing a demographic lead score to gate lead delivery to sales.

Revenue Operations

June 16, 2021

Boost Marketing Productivity With Analytics

Marketing is swimming in data, but they don’t always have the right infrastructure or people in place to translate that data into actionable insights.

Revenue Operations

April 20, 2021

Sales Metrics: KPIs to Coaching Tools

Revenue Operations

April 5, 2021

Marketing Analytics Are About to Get (Even More) Complicated

Revenue Operations

March 1, 2021

Fixing the “Garbage In” Half of the Data Equation: Sales Edition

Revenue Operations

February 22, 2021

Hiring a Revenue Operations Professional: Data Analyst

Revenue Operations

December 7, 2020

Rethinking Your 2021 Revenue Forecast

Revenue Operations

November 23, 2020

Do Demand Generation Metrics Make Sense for B2B?

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Revenue Operations

June 1, 2023

Opportunity Object Best Practices in B2B SaaS

Specific to B2B SaaS, this post covers validation rules, contact roles, ERP integrations, tracking MRR metrics and more.

Revenue Operations

October 19, 2022

Shaping Operational Vision Through an Executive Book Club

How Creator Guild member Demar Amacker positioned Business Operations at the center of the company vision by influencing book club selection.

Revenue Operations

August 31, 2022

Reduce the Crazy and Increase the Growth with RevOps

Marketers aren’t often seen as loving analytics and systems, but Jasmine Powers isn’t your ordinary marketer. She helps startups get the big picture.

Revenue Operations

May 12, 2022

Running a Global RevOps Team with Unicorn-Level Culture

Global teams aren’t unusual in B2B, but one that works well together, has a great culture and makes money? Here’s how InMobi’s RevOps team does it.

Revenue Operations

April 26, 2022

How to Build a Buyer Journey That Delights Customers & Aligns your Team

Without a Buyer Journey Map, your buyers can get lost. Courtney from CWT Consulting shares how to build one that's thoughtful and holistic.

Revenue Operations

April 21, 2022

Creativity Can Bring Fun & Flexibility to RevOps

Flexibility and creativity. If you’ve got these skills you’ll do well. Not only in RevOps, but in a number of other areas, like ROC member Jen Bergren has.

Revenue Operations

April 13, 2022

Falling into RevOps and Excelling as a Team of One

RevOps pros often fall into the job accidentally because they love solving problems. But as a RevOps team of one, they may need to like chaos too.

Revenue Operations

March 16, 2022

Creating Boundaries Can Refresh RevOps Thinking

Creating boundaries around the day to allow for creative thinking is necessary for RevOps professionals and Eric Portugal Welsh explains his methods.

Revenue Operations

February 10, 2022

Marketing Without Attribution is Like Taking a Road Trip Without a Map

Marketing attribution aligned with a CRM gives marketers and RevOps professionals insight into what activities are working for which buyers.

Revenue Operations

February 2, 2022

The Sales Forecasting Spreadsheet

The best sales leaders are looking into the future. In this article, we will be covering a deep dive into setting sales goals based on revenue growth.

Revenue Operations

January 27, 2022

Healthcare and Tigers and Time Zones, Oh My!

A Day in the Life of RevOps pro Olga Traskova includes maximizing time with her team while working remotely and managing essential data.

Revenue Operations

January 6, 2022

Build Solid Legs on your 3-Legged Stool Before Hiring for Growth

Adding more people isn’t the key to growth. Adding them with the right systems, processes and tech is the way to grow successfully.

Revenue Operations

December 30, 2021

Vinyl Sets the Tone for this RevOps Professional

A day in the life of Demar Amacker includes jazz on vinyl, coaching team mates, quarterbacking projects and looking forward to team social time on Thursdays

Revenue Operations

December 22, 2021

Bringing Standardization to RevOps through Systems, People and a Dash of Psychology.

Standardizing the world of RevOps requires an appreciation of process and the need for discussions about change in order to have the best outcomes.

Revenue Operations

August 17, 2021

The 2021 Rev-Ops Co-op CRM Product Review

We signed up for some freebies (and are enduring endless calls from salespeople) to give our community a comprehensive analysis of the most common CRMs.

Revenue Operations

July 27, 2021

Back to Basics: Opportunity Best Practices

CRMs are meant to be customized, but going too far off the rails can result in unforeseen consequences—such as integration and reporting issues.

Revenue Operations

July 13, 2021

Back to Basics: Configuring Campaigns for Optimal Analytics

Marketing analytics are a pain in the backside, but we need data to improve Campaign performance and prove marketing ROI. Here’s how.

Revenue Operations

July 9, 2021

How To Dodge Death by Lead Score

While small orgs may know their ideal prospect, they often make a fatal error when developing a demographic lead score to gate lead delivery to sales.

Revenue Operations

June 29, 2021

12 Common CRM and MAP Disasters

Be on the lookout for these common catastrophes (and avoid the companywide sh*t list).

Revenue Operations

May 27, 2021

9 Best Practices for Better Change Management

Revenue Operations

May 18, 2021

Executing a Territory Plan

Revenue Operations

May 11, 2021

Territory Planning: Strategies & Tactics

Revenue Operations

January 25, 2021

Bypassing the Lead Object

Revenue Operations

January 11, 2021

Lead Stage vs. Lead Status

Adjust your pocket protectors and get your calculator ready, my fellow ops nerdlings, because we are about to dive deep into the realm of lead sales and marketing cycle indicators.

Revenue Operations

November 30, 2020

Revenue Operations’ Role in System Administration

Revenue Operations

November 11, 2020

8 GTM Tech Stack Mistakes to Avoid - Enterprise Edition

Revenue Operations

November 3, 2020

7 GTM Tech Stack Mistakes to Avoid - Growth Edition

Revenue Operations

October 26, 2020

10 GTM Tech Stack Mistakes to Avoid - Startups Edition

Previous Next

Revenue Operations

May 3, 2023

How to Tackle Your First 90 Days in a New RevOps Role

Are you starting your job as the only RevOps professional in your organization? Don't panic! Learn how to turn chaos into a plan with our roadmap.

Revenue Operations

March 30, 2023

5 Ways to Help Marketers Do More With Less

Is your marketing team STRESSED about budget cuts and fewer resources? Read on to see how a few Marketing Operations pros are tackling this head-on.

Revenue Operations

December 7, 2022

Sales Operations: Designing Territories

In this article, Jeff Ignacio shares his insights on territory management, a key component of a successful sales operation.

Revenue Operations

October 19, 2022

Shaping Operational Vision Through an Executive Book Club

How Creator Guild member Demar Amacker positioned Business Operations at the center of the company vision by influencing book club selection.

Revenue Operations

August 31, 2022

Reduce the Crazy and Increase the Growth with RevOps

Marketers aren’t often seen as loving analytics and systems, but Jasmine Powers isn’t your ordinary marketer. She helps startups get the big picture.

Revenue Operations

August 19, 2022

The Process of Building Process

This week we highlight our education partner, Jeff Ignacio, and his framework for creating process for revenue operations.

Revenue Operations

June 9, 2022

The Shift to Real-Time Enablement

Accelerating deals is the bread and butter of sales. But, what do we do when there’s too many tools to make sense of? Real-time enablement is one answer.

Revenue Operations

May 26, 2022

Community Q&A: Sales Enablement 101

Getting a sales team up to speed is essential to any company. We asked community members what Sales Enablement means to them. Here are their answers!

Revenue Operations

May 20, 2022

How to Compensate SDRs: A Calculator to Guide Your Process

Compensation planning is hard, and with inflation on the rise, it’s only getting harder. This SDR compensation calculator will help you build a plan, fast.

Revenue Operations

May 12, 2022

Running a Global RevOps Team with Unicorn-Level Culture

Global teams aren’t unusual in B2B, but one that works well together, has a great culture and makes money? Here’s how InMobi’s RevOps team does it.

Revenue Operations

April 26, 2022

How to Build a Buyer Journey That Delights Customers & Aligns your Team

Without a Buyer Journey Map, your buyers can get lost. Courtney from CWT Consulting shares how to build one that's thoughtful and holistic.

Revenue Operations

April 21, 2022

Creativity Can Bring Fun & Flexibility to RevOps

Flexibility and creativity. If you’ve got these skills you’ll do well. Not only in RevOps, but in a number of other areas, like ROC member Jen Bergren has.

Revenue Operations

April 13, 2022

Falling into RevOps and Excelling as a Team of One

RevOps pros often fall into the job accidentally because they love solving problems. But as a RevOps team of one, they may need to like chaos too.

Revenue Operations

March 30, 2022

When it Comes to Hiring, Traits Outweigh Experience

The hiring process is broken, with its basis in matching and checking off laundry lists of skills. Matt Gould shares tips for your next hire in RevOps.

Revenue Operations

March 16, 2022

Creating Boundaries Can Refresh RevOps Thinking

Creating boundaries around the day to allow for creative thinking is necessary for RevOps professionals and Eric Portugal Welsh explains his methods.

Revenue Operations

March 9, 2022

Hiring for Revenue Operations? Ask These Interview Questions

Getting the right people to apply for a RevOps role isn’t nearly as hard as narrowing those candidates down to The One. These interview questions can help.

Revenue Operations

March 1, 2022

The Future of Work/Life isn't Balance, it's Integration

Steven Newman, a RevOps pro who joined Logikcull a few months ago, talks about how his day is structured in a fully-remote career.

Revenue Operations

February 10, 2022

Marketing Without Attribution is Like Taking a Road Trip Without a Map

Marketing attribution aligned with a CRM gives marketers and RevOps professionals insight into what activities are working for which buyers.

Revenue Operations

January 27, 2022

Healthcare and Tigers and Time Zones, Oh My!

A Day in the Life of RevOps pro Olga Traskova includes maximizing time with her team while working remotely and managing essential data.

Revenue Operations

January 6, 2022

Build Solid Legs on your 3-Legged Stool Before Hiring for Growth

Adding more people isn’t the key to growth. Adding them with the right systems, processes and tech is the way to grow successfully.

Revenue Operations

December 22, 2021

Bringing Standardization to RevOps through Systems, People and a Dash of Psychology.

Standardizing the world of RevOps requires an appreciation of process and the need for discussions about change in order to have the best outcomes.

Revenue Operations

December 1, 2021

Better B2B Data for Intelligent Movement Across the Revenue Stack

B2B data is only as good as the ability to use it. Refining selection criteria and accessing deeper data creates easier navigation of the sales funnel and e

Revenue Operations

November 18, 2021

Sales Kick-offs are the Mullets of Parties

Sales kick-offs are more than an opportunity to come together, they solidify plans and expectations while setting a tone and building on the past

Revenue Operations

October 21, 2021

Art & Science Blend with Educated Guesswork in a Marketing Budget

Marketing budgets may be passed down from executive ranks, but breaking them out, aligning and defining them is based on a number of factors.

Revenue Operations

September 7, 2021

Headcount Planning: Building a Model

This article covers the second step of the headcount process: building headcount models. We’ll cover why and how people should build more than one model.

Revenue Operations

August 24, 2021

Headcount Planning: Choosing a Revenue Goal

This article covers the first step of any headcount plan: revenue goal development. We’ll determine which strategy a headcount plan should be based on.

Revenue Operations

July 27, 2021

Back to Basics: Opportunity Best Practices

CRMs are meant to be customized, but going too far off the rails can result in unforeseen consequences—such as integration and reporting issues.

Revenue Operations

July 13, 2021

Back to Basics: Configuring Campaigns for Optimal Analytics

Marketing analytics are a pain in the backside, but we need data to improve Campaign performance and prove marketing ROI. Here’s how.

Revenue Operations

June 29, 2021

12 Common CRM and MAP Disasters

Be on the lookout for these common catastrophes (and avoid the companywide sh*t list).

Revenue Operations

May 27, 2021

9 Best Practices for Better Change Management

Revenue Operations

May 18, 2021

Executing a Territory Plan

Revenue Operations

May 11, 2021

Territory Planning: Strategies & Tactics

Revenue Operations

March 15, 2021

Tackling the Operational Complexities of Usage-Based Pricing

Revenue Operations

March 1, 2021

Fixing the “Garbage In” Half of the Data Equation: Sales Edition

Revenue Operations

January 25, 2021

Bypassing the Lead Object

Revenue Operations

January 11, 2021

Lead Stage vs. Lead Status

Adjust your pocket protectors and get your calculator ready, my fellow ops nerdlings, because we are about to dive deep into the realm of lead sales and marketing cycle indicators.

Revenue Operations

December 29, 2020

Who Should Own Renewals?

Revenue Operations

November 18, 2020

Why (and How) to Investigate the Marketing-to-Sales Handoff

Previous Next

Revenue Operations

January 11, 2023

SDR’s Should be Focused on Booking Meetings, NOT Generating Revenue

In this latest article by Mike Ciulla, he drills into the role of SDRs and what they should be focusing on to drive sales success for the company.

Revenue Operations

October 5, 2022

Transitioning into RevOps: Tips Along the Journey

People always ask “How do I get into RevOps?” We’ve got some answers for you. Eric Steeves joined us to detail his journey into this ever growing function.

Revenue Operations

September 22, 2022

How to Adjust Your Sales Comp Plans for Expecting Parents

Paid parental leave policies are now the standard in tech. But what about reps on sales comp plans? Can they bounce back? Read on.

Revenue Operations

June 9, 2022

The Shift to Real-Time Enablement

Accelerating deals is the bread and butter of sales. But, what do we do when there’s too many tools to make sense of? Real-time enablement is one answer.

Revenue Operations

May 26, 2022

Community Q&A: Sales Enablement 101

Getting a sales team up to speed is essential to any company. We asked community members what Sales Enablement means to them. Here are their answers!

Revenue Operations

March 1, 2022

The Future of Work/Life isn't Balance, it's Integration

Steven Newman, a RevOps pro who joined Logikcull a few months ago, talks about how his day is structured in a fully-remote career.

Revenue Operations

February 2, 2022

The Sales Forecasting Spreadsheet

The best sales leaders are looking into the future. In this article, we will be covering a deep dive into setting sales goals based on revenue growth.

Revenue Operations

December 30, 2021

Vinyl Sets the Tone for this RevOps Professional

A day in the life of Demar Amacker includes jazz on vinyl, coaching team mates, quarterbacking projects and looking forward to team social time on Thursdays

Revenue Operations

November 18, 2021

Sales Kick-offs are the Mullets of Parties

Sales kick-offs are more than an opportunity to come together, they solidify plans and expectations while setting a tone and building on the past

Revenue Operations

March 1, 2021

Fixing the “Garbage In” Half of the Data Equation: Sales Edition

Previous Next

Revenue Operations

June 6, 2023

Career Motivated in RevOps? Here are 10 LinkedIn Pro-Tips For You

In a soft market, it’s important to put your best foot forward, and that means regularly refining your LinkedIn profile...even if you’re in RevOps 😉

Revenue Operations

May 3, 2023

How to Tackle Your First 90 Days in a New RevOps Role

Are you starting your job as the only RevOps professional in your organization? Don't panic! Learn how to turn chaos into a plan with our roadmap.

November 23, 2022

The CEO Perspective on What RevOps Brings to the Table

RevOps may not be a CEO’s sole focus, but a great CEO will see RevOps as part of the leadership team. Here’s how AJ Bruno views RevOps at QuotaPath.

Revenue Operations

November 2, 2022

Applying a Framework to Lead your RevOps Team to Success

While team building can be difficult to navigate, did you know there’s a simple formula you can follow to ensure you’re setting your team up for success?

Revenue Operations

June 30, 2022

How to Hire Your Next SDR

Hiring SDRs isn’t easy! We got Denial Kleinowski to share his SDR Hiring Guide. Use this to move one step towards the sales team of your dreams.

Revenue Operations

June 15, 2022

3 Takeaways from Demandbase’s MOPs Talent Study

Within Operations, there’s a lot of talent turnover. Here’s 3 takeaways from Demandbase’s Marketing Operations Talent study, so you can walk away informed.

Revenue Operations

May 20, 2022

How to Compensate SDRs: A Calculator to Guide Your Process

Compensation planning is hard, and with inflation on the rise, it’s only getting harder. This SDR compensation calculator will help you build a plan, fast.

Revenue Operations

March 30, 2022

When it Comes to Hiring, Traits Outweigh Experience

The hiring process is broken, with its basis in matching and checking off laundry lists of skills. Matt Gould shares tips for your next hire in RevOps.

Revenue Operations

March 9, 2022

Hiring for Revenue Operations? Ask These Interview Questions

Getting the right people to apply for a RevOps role isn’t nearly as hard as narrowing those candidates down to The One. These interview questions can help.

Revenue Operations

January 6, 2022

Build Solid Legs on your 3-Legged Stool Before Hiring for Growth

Adding more people isn’t the key to growth. Adding them with the right systems, processes and tech is the way to grow successfully.

Revenue Operations

September 7, 2021

Headcount Planning: Building a Model

This article covers the second step of the headcount process: building headcount models. We’ll cover why and how people should build more than one model.

Revenue Operations

August 24, 2021

Headcount Planning: Choosing a Revenue Goal

This article covers the first step of any headcount plan: revenue goal development. We’ll determine which strategy a headcount plan should be based on.

Revenue Operations

May 4, 2021