From Gut Feel to GTM Gold: Using AI to Design Pain-Based Sales Territories

Let’s be real: everyone hates territory design.

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It takes forever.

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It’s never truly done.

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And no matter how you slice it, someone always thinks they got the short end of the stick.

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But what if you could flip the script - and let AI do the heavy lifting?

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Join GTM experts Doug Bell and Jordan Crawford from Cannonball GTM and Kevin Davis from BoogieBoard for a tactical, zero-fluff session on how to use off-the-shelf AI tools to design sales territories based on real customer pain - not just gut feel and geography.

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In this live workshop style session, you’ll learn how to:

✅ Profile your ICP’s pain points using AI

✅ Uncover niche data sources hiding in plain sight

✅ Segment markets like a pro with AI-assisted logic

✅ Put it all together to build precise, pain-based territories your reps actually want

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Whether you're in RevOps, Sales Leadership, or GTM Strategy, you’ll walk away with actionable workflows you can apply immediately - no engineering degree required, just vibes. ✌️

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Say goodbye to endless debates and spreadsheet gymnastics. Say hello to GTM gold. 🥇