From the Booth to the Bank: How RevOps Can Drive Event ROI

You booked the booth. You printed the swag. You scanned the badges. And now? You’re stuck with a spreadsheet of “leads” that'll take weeks to get into your CRM and fleeting dreams of them turning into pipeline.

‍

Sound familiar? 😩

‍

The truth is, event ROI doesn’t come from being at the event - it comes from how well your field operations run before, during, and especially after the show. And most companies are still treating events like a marketing play, when they should be treating them like a tightly orchestrated GTM motion.

‍

In this session, Zach Barney (CEO of Mobly and former Sales VP turned RevOps truth-teller) breaks down how RevOps teams can finally close the loop between what happens at the booth and what shows up in the pipeline.

‍

We’ll dig into:

• How to structure your team, tech, and workflows for real-time lead capture and routing
• Who should actually be working your booth (spoiler: not your VP of Sales)
• How to accelerate speed-to-lead and eliminate the post-show black hole
• Tactics for operationalizing event follow-up so it actually gets done

‍

If you’re tired of hearing “we had a ton of great conversations” and seeing zero attributed revenue…this one’s for you.

‍

Because events aren’t just about presence. They’re about process - and when you get it right, they become a serious revenue driver. 💸

‍

Not a member of the RevOps Co-op yet? Join here to connect with 16,000+ pros who love revenue operations!