Hallucination Management: Trust, But Verify

When AI tools make things up, your ops workflows and pipeline suffer. Hallucinations aren’t just a model problem; they’re an ops problem. In this session, we’ll unpack why hallucinations occur in LLMs, why they’re dangerous in GTM contexts, and what you can do to mitigate the risk. From prompt design to validation layers and human-in-the-loop reviews, we’ll equip you with the tools to make AI trustworthy, auditable, and safe for use in sales and marketing operations.

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Key takeaways

• Learn why hallucinations occur and how they impact GTM operations
• Apply design and QA strategies to reduce errors and ensure accuracy
• Build trust in AI through verification layers and human oversight

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