Sales has its target account list. Marketing has another. RevOps has a scoring model that everyone claims to use.
And somehow, everyone's still working from a different set of priorities. 👀
The problem isn't that GTM teams don't have enough scores. It's that too many scoring models are built on shaky assumptions, incomplete data, or logic that nobody fully trusts.
So what does it actually take to build a score that Sales, Marketing, and RevOps can all plan around?
Join Anthony Goldbloom, co-founder of Kaggle and CEO of Sumble, and Matthew Volm of RevOps Co-op for a practical, data-science-driven session on the two scores that underpin your GTM strategy: which accounts to prioritize and which people to reach.
Anthony will build an account score live, break down the decisions behind it, and explore what makes a scoring model reliable enough to influence real GTM decisions.
From misleading training data to compounding accuracy problems, you'll see why a score that looks good on paper might not hold up in the real world.
🔑 Key Takeaways
How to build and evaluate an account score, with a live walkthrough
Why data quality, biased historical outcomes, and compounding errors can undermine scoring accuracy
How to backtest your scoring model before using it for territory planning and rep prioritization
What changes when Sales, Marketing, and RevOps align around the same account and people scores
📣 Speakers
Anthony Goldbloom | Co-Founder & CEO, Sumble
Matthew Volm | CEO & Founder, RevOps Co-op | Moderator
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