The “Good Enough” Data Trap: Hard Truths from the 2025 State of RevOps Report

Data quality: the eternal thorn in RevOps' side. 🌹

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There's duplicates . . . rogue leads . . . and then those mysterious legacy automations that randomly cause chaos behind the scenes.

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But here's the kicker: 99% of us are wrestling with these technical data gremlins. 😈

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Which is just one of the things we learned in our recent 2025 State of RevOps Report.

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So we're getting a panel of seasoned operators  - Ali Rastiello, VP RevOps at Health Catalyst, Jeff Ignacio, Head of GTM Ops at Keystone AI, and our very own Head of Marketing, Camela Thompson - together to dive into ALL the nitty-gritty of this year's findings, debunk some myths along the way, and share a laugh (or three) over our shared data woes.

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In this session, we'll cover:

→ The "Good Enough" Data Delusion: Why thinking your data is passable might be sabotaging your go-to-market strategies

→ Tech vs. Touch: Balancing technical solutions with the human touch to elevate data quality

→ AI - the Hype and the Hope: Can artificial intelligence truly rescue us from data disasters? Spoiler: like that relationship with your one ex, it's . . .  complicated.

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And we'll dive into some real-world scenarios, including:

1️⃣ The Perils of Ignoring Public Perception: How overlooking the human side of data can backfire spectacularly

2️⃣ Leadership's Role in Data Drama: When the C-suite's actions (or inactions) derail data initiatives

3️⃣ AI Misadventures: Tales of AI implementations gone wrong - and what we can learn from them.

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Ready to confront the data demons 👿 and turn chaos into clarity? Then let's unlock the secrets together, shall we?

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