Most companies don’t have a data problem. They have a decision-making problem.
Revenue teams are surrounded by dashboards, reports, metrics, and AI-powered insights - but more data doesn’t automatically lead to better decisions. Without a strong foundation, teams end up debating whose numbers are right, measuring activity instead of impact, and reporting on what happened without knowing what to do next.
JJoin Matthew Volm, CEO and Founder of RevOps Co-op and Eventful, Steve Busby, Founder and Operating Partner at RevOps Associates, and Stephen Diorio, Board Advisor at RevOps Associates and author of the best selling book Revenue Operations, for a practical discussion on turning revenue data into action.
The panel will break down the essentials of managing data across the revenue engine, establishing consistent definitions, selecting meaningful metrics, and connecting information across GTM functions. They’ll also explore how analytics and AI can help operators diagnose performance issues, uncover opportunities, and make faster, better-informed decisions.
You’ll walk away knowing how to:
→ Build a reliable data foundation across the revenue cycle
→ Establish consistent metrics and definitions across GTM teams
→ Separate actionable insights from reporting noise
→ Use analytics and AI to identify problems and opportunities
→ Turn reporting into clear recommendations for GTM leaders
PS - these topics are covered in greater detail in the Revenue Operations Certification Foundation and Professional courses.