RevOpsAF Berlin was small—but mighty.
On June 11–12, just over 100 revenue operators gathered at the Pullman Berlin Schweizerhof in the heart of the city for two days of learning, laughter, strategy, and surprisingly fancy crows (seriously—look up "hooded crow"). While it was a more intimate group compared to the 350+ operators we hosted in the U.S., the energy? Off the charts.
Whether you couldn’t make the trip or just want a recap, here’s what stood out—from main stage themes to European RevOps truths.
The sessions in Berlin hit on a common theme: RevOps isn’t just about accuracy and automation anymore. It’s about tying the work you do to what matters to the business. Want to grow your career and your impact? Learn to speak the language of leadership.
Each session reinforced the reality: most RevOps teams are expected to align sales, marketing, CS, and finance—without the budget, authority, or headcount to do it.
That’s why it's critical to step back from day-to-day technical firefighting and focus on the highest-leverage business problems.
One new experiment we tested in Berlin: Table Topics.
At lunch, attendees could pick from pre-set discussion themes like board reporting, attribution, tech stack rationalization, and more.
The idea?
Let the experts talk shop and let the curious come ask questions.
It led to amazing conversations—and gave introverts a clear way to jump into discussion without the awkward “so… what do you do?”
(And yes, there were still plenty of tables for folks who just wanted to chill and eat.)
If you think RevOps in Europe is a totally different beast, think again.
Yes, there’s a sense that EMEA is “behind” the U.S. when it comes to RevOps adoption—especially in early-stage B2B SaaS. But the complaints? Identical.
Despite the differences in maturity and headcount, the core pain points—and the hunger to solve them—are the same.
RevOps practitioners in Berlin were deeply engaged, asking sharp questions, and eager to level up.
The vibe?
Very much “we’re building this together.”
One standout moment: Taimoor Tariq’s AI session.
He demoed a real use case combining Clay, Perplexity, and ChatGPT to alert sales teams to customer-relevant security breaches—with cited sources to validate the data. It was a mic-drop moment.
The audience collectively realized: AI isn't just for pipeline scoring anymore.
It's a strategic lever.
RevOpsAF Berlin was a reminder that the RevOps community is growing, global, and deeply connected—even across borders and time zones. If this was our first European conference, we’re only getting started.
Missed it? Don’t worry. We’ll be back.
Until then, tell your boss why you need budget, keep solving the business’s messiest problems, and maybe… save budget for a ticket to the next RevOpsAF 😉
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