Personal branding isn’t just for Tech Bros and self-proclaimed thought leaders.
If you work in Revenue Operations—especially if you’re actively or passively job hunting in today’s cutthroat B2B SaaS market—building a brand online can help you rise above the noise, tell your own story, and get hired faster.
But here’s the catch:
It’s really easy to overdo it.
We’ve all seen the panic-posting: someone gets laid off and suddenly starts flooding LinkedIn with AI-generated essays like “The MQL is DEAD!!!” or “Spreadsheets are KILLING your revenue!!!” It’s exhausting to read—and even more exhausting to sustain.
The good news? You don’t need to turn yourself into a content machine. You can build a personal brand without making social media your second full-time job.
This isn’t a timeshare sales session where we bury the good stuff (Do those ever have good stuff? Let’s pretend, for the sake of the analogy).
Stay grounded in your values and pick a simple, sustainable strategy that plays to your strengths.
If you want a personal brand that doesn’t make you hate the internet, start by figuring out what you care about—not what’s trending.
Ask yourself:
This becomes your filter for everything you post.
If you love fixing broken lead flows, talk about that. Share war stories about how a dip in conversion rates led you to uncover misaligned definitions or conflicting goals. If your superpower is cutting through leadership noise to prioritize the one project that actually moves revenue—preach!
Passion and experience are never boring when paired with insight.
You don’t need to post daily. Once or twice a week when you're not actively job hunting is plenty.
Here’s how to align your strengths with your strategy:
Burnout usually kicks in when you try to be great at everything. Talk to peers, get feedback on what resonates, and double down on what you enjoy.
If you’re not posting yet, that’s fine. Start by commenting.
Thoughtful, consistent comments are low-effort and high-impact. Add context to other posts, ask good follow-ups, or share a relevant experience. You’ll show up in more feeds—and in the right ones.
And when you do post, aim to:
Avoid doom-posting ("RevOps is broken!") unless you're sharing how to fix it. Also: notice what doesn’t work. If someone’s tone or message makes you cringe, write down why. That feedback loop is gold.
Don’t feel like building from scratch? Don’t.
You can boost your visibility and credibility by showing up in other people’s spaces:
We’re not just plugging our own stuff—we love spotlighting people doing excellent work. No matter where you show up, bring your A-game (remember, future bosses WILL see this stuff) and promote it across your channels.
Repurpose these appearances. Use tools like Opus.pro, Kapwing, or Descript to turn long videos into bite-sized clips with zero effort. That’s content fuel for weeks.
When you’re actively looking, increase your visibility—aim for 3 to 5 posts per week. Still not spamming. Just intentional sharing.
Good post topics:
Update your LinkedIn About section to clearly tell your story—and make it easy for someone to understand your value at a glance.
Ask for public recommendations from coworkers or managers. Make it easy by drafting a few options they can copy and paste. People want to help, but people are also… lazy.
Most people who hate personal branding tried to do way too much, too fast. Every platform, multiple times a day. Total chaos.
Here’s how to stay sane:
This is your brand—not a second job. Make it sustainable.
I don’t need to be an influencer to build a brand. I need to be authentic, memorable, and speak the truth.
A strong personal brand won’t get you every job. But it will get the right people to take you seriously faster—and make it easier for companies to say yes.
And that? That’s worth showing up for.
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