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Your GTM data is the foundation of every revenue decision your team makes. Get expert resources from Openprise on cleaning, connecting, and orchestrating your data so your Ops team can stop firefighting and start driving pipeline.
Openprise makes your GTM data smarter with AI and automation.
Openprise makes your GTM data smarter with AI and automation by unlocking cleaner data, more efficient operations, and AI-ready pipelines.
Features
Data cleansing and standardization. Keep your GTM data clean and trusted, always on, across every system in your stack. Openprise continuously cleans, normalizes, and infers data so downstream processes like routing, scoring, and attribution actually work.
Deduplication. Dedupe leads, contacts, and accounts across all your systems using transparent, no-code rules and fuzzy matching. Eliminate the record sprawl that breaks attribution models and inflates your systems costs.
List loading. Ingest lists in any format, from any source, and run them through your full data pipeline automatically: cleanse, dedupe, enrich, match to account, segment, score, and route. Rimini Street saved 108+ hours per week with this workflow alone.
Lead-to-account matching and lead routing. Route every lead to the right rep in under a minute with AI-powered cleansing, lead-to-account matching, and no-code assignment rules. Freshworks achieved 80x faster routing with 99.9% accuracy.
Multi-vendor enrichment (MVE) waterfall. Fill the gaps your primary vendor leaves behind with a waterfall of best-in-class data providers. See the data before you buy it. Palo Alto Networks got a 50% lift on records ZoomInfo couldn’t enrich. Single vendor match rates average 49%; Openprise MVE hits 94%.
Identity resolution. Turn personal emails and PLG sign-ups into qualified pipeline. Match personal emails to work profiles, enrich with firmographics, and score for ICP fit automatically, no manual upkeep required.
AI-powered champion movers. Know the moment your champions change jobs. Openprise automatically finds where your contacts moved, validates new contact details, and notifies the right rep before your competitors do.
AI-powered data fracking. Extract first-party data from calendars, email signatures, and out-of-office replies to surface buying group contacts that never make it into your CRM. Stop losing deal visibility to seller admin gaps.
Attribution. Get full funnel revenue visibility with no-code attribution models that ingest data from every source, map every touchpoint, and export to the BI tool your team already uses.
Segmentation. Segment leads, contacts, and accounts across multiple dimensions, including job function, company size, industry, and technographics, with a flexible rules engine that updates automatically as data change.
Our average member has more than 5 years of RevOps experience. That means you’ll have real-time access to seasoned professionals. All we ask is that you’re generous with your knowledge in return.
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