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Every RevOps Problem is a Data Problem: How Openprise Cleans Up the Chaos

Data quality. Data enrichment. Data orchestration. These aren’t just buzzwords - they’re daily roadblocks for most revenue operations teams. And as your tech stack gets more crowded, things only get messier. Enter Openprise: a no-code platform that turns your data dumpster fire into a clean-burning engine of automation, insight, and scale.

In this episode of RevOps Demos That Don’t Suck, we sat down with Cayden Bergeron, Senior Solutions Engineer at Openprise, to dig into how they help RevOps teams tackle everything from enrichment to routing - without adding more point solutions to the pile.

What is Openprise - and Why Should RevOps Care?

Openprise is a data automation platform purpose-built for revenue operations. It sits underneath your go-to-market tech stack — connecting with tools like Salesforce and Marketo — to orchestrate, cleanse, enrich, and route your data automatically.

If your tech stack looks like a spaghetti bowl of disconnected tools, Openprise offers a single-pane-of-glass alternative. Think: deduplication, list loading, enrichment, scoring, and segmentation - all in one place, with zero code.

Why RevOps Teams Use It

  • List loading without the manual pain: Adobe uses Openprise to streamline list uploads into Marketo - no human bottlenecks required.
  • Form fills that actually go somewhere: Openprise takes a messy form fill (wrong email format, missing title, non-standard company name) and cleans it up before it ever hits Salesforce.
  • End-to-end enrichment: Their Multi-Vendor Enrichment approach pulls from over 30 providers, ensuring no lead is left behind - even if your first data vendor misses the mark.

What Makes Openprise Different?

“If you can write it down with IF/THEN logic, we can automate it.”

That’s the Openprise mantra - and they mean it. The platform covers technical, operational, and strategic layers of data quality, letting you build sophisticated workflows that touch every part of the funnel.

🧠 AI built for real-life RevOps

Whether you’re scraping email signatures in Salesforce or triggering actions based on intent data, Openprise leverages both in-house and third-party LLMs to unlock next-level automation.

🧩 Platform consolidation without compromise

Instead of stitching together 5+ tools to do deduplication, scoring, routing, and enrichment, Openprise does it all under one roof—cutting cost and complexity.

📡 Hundreds of integrations

Popular connections include Salesforce, Marketo, Snowflake, Tableau, and OpenAI - but that’s just the tip of the iceberg.

Key Features That Stand Out

No-Code Workflow Builder

Configure custom jobs and tasks using drag-and-drop logic. There are 100+ task templates (including AI-powered ones) so you’re never starting from scratch.

Multi-Vendor Enrichment Waterfalls

Use a single contract with Openprise to tap into 30+ enrichment sources - or bring your own vendor keys. Either way, the platform handles fallback logic to make sure you get the best data possible.

Dynamic Segmentation & Scoring

From buyer personas to contact grading, Openprise dynamically updates lead scores and routes based on enriched data - no spreadsheet wrangling needed.

Safe Sandbox Testing

Work on real production data without touching live systems. Openprise acts as a staging ground so you can build, test, and perfect before deploying anything to Salesforce or Marketo.

Implementation & Integrations

Implementation typically takes 6–8 weeks, depending on complexity and whether you’re tackling deduplication, routing, enrichment - or all of the above.

Connectors exist for hundreds of tools, and adding a new source (like Salesforce) is as easy as plugging in an integration user.

Who Is This For?

Openprise is a fit for mid-market to enterprise RevOps teams who are:

  • Sick of managing too many point solutions
  • Trying to consolidate vendors without losing functionality
  • Ready to graduate from spreadsheets and manual workflows

B2B SaaS companies, especially those with robust data needs, will feel right at home.

Pricing & Support

Pricing is based on records under management, solutions used, and services required. For detailed pricing information, visit Openprise's Pricing Page.

Support is robust:

  • First-year packages include onboarding and best practice consulting
  • Openprise Academy is available for self-serve learning
  • Ongoing support can flex from hands-on to lightweight as teams become power users

What Success Looks Like

Most teams start with one use case - like deduplication or routing - and expand from there. Success often snowballs: cleaning up lead data leads to better scoring, which leads to smarter routing, which leads to better reporting, and so on.

And that’s the magic of Openprise. It doesn’t just fix your data - it fixes your processes.

Ready to Fix the Mess?

👉 Check out openprisetech.com

👉 View the Openprise Demo Hub

👉 Request a personalized demo for yourself

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