While many revenue operations teams are exclusively focused on the sales motion, many are expanding their horizons and uncovering enormous opportunities for efficiency gains in marketing, too. CaliberMind offers a wealth of expertise in full funnel analytics.
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The CaliberMind Marketing Decision Engine
Bring clarity to the confusion of conflicting buying signals.
CaliberMind’s Marketing Decision Engine cultivates insights from complex, disjointed data, enabling CMOs to produce predictable results consistently.
The Decision Engine - It works with your RevTech stack to gather and organize results into a format ready for making decisions, turning scattered data into valuable insights that lead to growth.
Attribution - It looks at every time people connect with your brand so you can understand what works and make smart decisions that drive growth.
Engagement - It does the hard work of connecting all your brand’s signals so you can tell your sales team when accounts are ready to buy.
Funnels - It shows you which signals from buyers actually lead to won logos, helping you make sense of it all.
“It’s difficult to get in front of revenue operations professionals, particularly for up-and-coming brands competing against incumbents. The RevOps Co-Op offers us additional reach within our ICP. We can share our expertise while learning about a wider breadth of topics. It’s a win-win.”