There are few topics that cause more arguments in B2B than “How do we define an account?” or “How do we define a lead?” Squash arguments before they start.
Lead lifecycle management is one of the most popular topics in RevOps because it’s hard to do well! Read to learn what to avoid and what to embrace.
Dynamics and SFDC have a Lead object. Unfortunately, splitting out activities across Lead and Contact objects create a reporting nightmare.
Steven Newman, Founder of RevOps Wizards & Director of Global RevOps at TrackTik, shared how he manages work-life balance in the hectic world of RevOps.
Email deliverability has gone through the floor, and it’s time for RevOps to pay attention. Learn about domain best practices and how to protect your brand.
RevOps veteran, Camela Thompson, shares when and how she experienced the most growth and which tough projects gave her more visibility with the C-Suite.
Uncover more pipeline faster and wow your leadership team with a better marketing-to-sales lead handoff.
This article covers the first step of any headcount plan: revenue goal development. We’ll determine which strategy a headcount plan should be based on.
The buyer journey maps out the process a customer goes through from first learning they have a problem to finding and buying your brand’s solution.
Daniel Cohen, RevOps Manager at Proton.ai, discusses being a team of one in revenue operations, managing priorities, and thriving in a startup.
