For years, marketers have argued over the value of the MQL. Some say it’s outdated, a relic from a lead-gen playbook that no longer fits today’s journey.
There has been a lot of talk in the marketing community about the impact GenAI will have on marketing analytics. Here’s what RevOps needs to know.
Unrealistic revenue goals? Discover how savvy RevOps pros use data-driven KPIs and early-warning tactics to pivot, manage up, and keep your plan on track
Our opinion about which CRM to choose when has changed dramatically over the last 10 years. Instead of focusing on “what,” pay attention to “how.”
There isn’t one way to account for cancellations and downgrades in your CRM, but there are common traps. Here are some common considerations.
Parent-child relationships in CRMs have serious limitations. Find out the right and wrong ways to report on your account hierarchies.
In B2B, we sell to accounts. Shouldn’t our go-to-market metrics, like qualified “leads,” reflect how we think about account acquisition and retention?
If I could ask revenue operators to change one behavior, it would be this: stop sending out reports fill requirements and get prescriptive.
Learn the signs that you’ve outgrown your CRM reports and you’re ready for a more robust reporting solution. Should you buy or DIY an analytics tool?
When writing fiction, every story should have a beginning, middle, and end. When in executive data reviews, your presentation starts with the punchline!
