2025 Survey Insights: Why CROs Think Their Data’s Clean (and RevOps Knows It’s Not)

Did you know there’s a Great Data divide happening? 

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Our friends at Traction Complete recently conducted a 2025 CRO Survey, and they uncovered something . . . awkward. Half of CROs say their CRM data is clean and actionable. Meanwhile, their RevOps counterparts? Quietly screaming from poor data quality and manual cleanup.

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Join us as we get a panel of CROs and Operators (like Jayme Smithers, CRO at Traction Complete and Connor Fee, COO at Fathom) together to dive into the disconnect between executive confidence and operational reality. We’ll unpack what CROs think they’re prioritizing, what RevOps knows is actually happening, and where the truth lives in between.

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Join us to explore:

📊 Fresh insights from our 2025 CRO + RevOps survey (top priorities and tactics)

🚧 How to overcome the biggest roadblocks to executing data-driven strategy

🧩 Best practices to align teams on scalable, trustworthy data

💸 How RevOps can make the business case for data hygiene

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Because as teams prioritize retention and expansion in an increasingly AI-fueled world, data is your most valuable business asset.

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