Mind the Gap: Why CROs Think Their Data’s Clean (and RevOps Knows It’s Not)

Welcome to the Great Data Divide.

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Our friends at Traction Complete recently conducted a 2025 CRO Survey, and they uncovered something . . . awkward. Half of CROs say their CRM data is clean and actionable. Meanwhile, their RevOps counterparts? Quietly screaming into broken Salesforce dashboards.

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Join us as we get a panel of CROs and Operators (like Jayme Smithers, CRO at Traction Complete and Connor Fee, COO at Fathom) together to dive into the disconnect between executive confidence and operational reality. We’ll unpack what CROs think they’re prioritizing, what RevOps knows is actually happening, and where the truth lives in between.

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Join us to explore:

📊 Fresh insights from our 2025 CRO + RevOps survey

🚧 The biggest roadblocks to executing data-driven strategy

🧩 How to align teams around scalable, trustworthy data

💸 Making the business case for data hygiene in an AI-fueled world

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Because the real pipeline problem? Well, it might just be your perception. 🪞

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