Growth targets may start in the boardroom, but achieving them comes down to making the math work - and RevOps is uniquely positioned to make that happen.
Join Matthew Volm, CEO and Founder of RevOps Co-op and Eventful, and Steve Busby, Founder and Operating Partner at RevOps Associates, for a practical breakdown of the numbers behind sustainable revenue growth. They’ll unpack how pipeline generation, conversion rates, sales capacity, productivity, retention, and expansion work together - and show how changes to each lever affect the broader revenue engine.
You’ll learn how to translate an ambitious growth target into operational requirements, identify the constraints that could prevent the business from reaching its goals, and evaluate which levers are actually worth pulling. Matt and Steve will also explore the questions RevOps teams should be asking when plans don’t add up - and how to help leadership make better, more financially grounded decisions.
Whether you’re building an annual plan, pressure-testing a forecast, or trying to understand why the company’s growth model isn’t producing the expected results, this session will give you a clearer framework for connecting revenue strategy to operational reality.
You’ll walk away knowing how to:
→ Break a revenue target into its underlying operational inputs
→ Understand the relationship between pipeline, conversion, capacity, retention, and expansion
→ Identify the highest-impact - and most realistic - growth levers
→ Spot faulty assumptions and constraints before they derail the plan
→ Communicate the math behind growth more effectively to GTM and executive leaders
PS - the Math of Growth is covered in detail in both the Revenue Operations Certification Foundation and Professional courses

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