The Revenue Operations Certification (ROC™) is the leading certification credential with the objective to provide graduates with the tools, resources and training to master Revenue Operations implementation and drive meaningful change.
Most Comprehensive Foundational Curriculum
Our program covers the entire revenue ecosystem - from C-suite strategy to operational execution. You'll learn to work effectively across the organization including finance, product, IT, Sales, Marketing, Customer Success, and other operations teams.
Practical, Implementation-Focused
Gain actionable frameworks and 'quick win' strategies you can implement immediately. No theory without practice - everything you learn can be applied from day one.
Learn from the Best
Our expert faculty includes leading practitioners and academic authorities who have transformed revenue operations at scale. Benefit from their real-world experience and deep expertise.
Research-Backed Framework
Built on the Revenue Operations Benchmark™ proprietary framework and the authoritative book "Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data and Ignite Growth."
✓ Define and implement comprehensive Revenue Operations plans
✓ Identify high-ROI focus areas where stakeholders embrace change
✓ Deliver measurable quick wins that demonstrate value
✓ Speak the "math of growth" with C-suite executives
✓ Quantify business impact using proven frameworks
✓ Drive cross-functional transformation initiatives
The ROC™ Fundamentals course is designed for:
Still Have questions? You can email our team for additional help at community@revopscoop.com
Author of Revenue Operations: A New Way Align Sales and Marketing, Monetize Data and Ignite Growth.
Stephen is leading authority in Revenue Operations with over 35 years of experience helping hundreds of organizations unlock more growth through better alignment and commercial transformation. Stephen earned his BS from Bucknell University and an MBA from the University of Chicago.
Founder and managing partner of Revenue Operations Associates, a Revenue Operations benchmarking and implementation advisory firm.
Steve is the former CEO of Greenwich Associates, a mid-market benchmarking and analytics firm that was acquired by S&P Global. . He has over 30 years of experience operating, scaling and selling small and mid-sized companies. Steve earned his BA from Colgate University, and an MBA from Northwestern University.
Join our global community, buckle up and enjoy the ride!