Centralize first: Why 89% of GTM agents never ship

47% of GTM teams have zero AI agents in production. The tools exist, but most teams skip the decisions that make them work.

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Kyle Norton, CRO at Owner.com, has 43K LinkedIn followers tracking his thinking. In the last 12 months, his team hit 4× more closed-won ARR per AE than competitors, doubled their decision-maker connect rate, and grew BDR productivity from $36K to $102K in ARR per rep per month.

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He made those calls before buying a single new tool.

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"The gap between AI-native GTM teams and everyone else is widening every quarter. And it isn't because of the tools."

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Join Kyle as he shares the five decisions every revenue leader needs to make, including the one that determines whether the other four work.

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What you'll walk away with

• A four-level AI maturity model to benchmark where your team actually sits
• A build vs. buy decision framework grounded in real stack decisions, not theory
• The five forks in the road, and what happens when you get each one wrong
• Kyle's take on where AI agents belong, and where humans need to stay in the loop