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Revenue Operations

The Keys to Optimizing Your Tech Stack and Avoiding Fiascos

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When was the last time you reviewed your tech stack? Do you know your vendor renewal dates? Are you accounting for the cost of maintenance and enablement? Join Sarika Garg, Co-Founder & CEO at Cacheflow, and Rhys Williams, Founder & Managing Partner at Domestique, to learn the keys to optimizing your stack and avoiding common fiascos

“We see so much shiny tech, but is it actually valuable?” - Rhys Williams

Most companies, regardless of their size, haven’t optimized their tech stacks to be as efficient as possible. Unfortunately, some executives still think of their RevOps org as just sales ops. But RevOps can be a lot more than simply a sales tech admin team. Hear from our speakers as they dive into common tech stack fiascos and share how to optimize your tech stack in 2024.

Typical tech stack fiascos

“Tech stacks are costing a lot of money. Companies reporting $30M to $40M in ARR are spending 10% of their ARR on their stack.” - Rhys Williams

Tech stacks have changed a lot in the last 10 years, but RevOps teams haven’t kept up. When experienced leaders choose tools just because they’re familiar with them, or when new leaders gravitate to the flashiest new vendors, you end up experiencing some of these common tech stack fiascos: 

  • The stack is not based on GTM strategy and processes

Your tools end up dictating your strategy for you, leading to missed opportunities for new tactics, disparate owners who don’t communicate, and spending excessive time on admin work. 

  • Reliance on poor integrations 

Poor integrations directly affect data quality resulting in inconsistent reports across your GTM org. You’re also stuck with manual workarounds and limitations on sending quotes, invoices, or tracking tickets. 

  • Untracked vendor renewals 

Tech stacks can have too many tools. Without a centralized tracking document, you can miss your auto-renewal dates and lose out on opportunities for cost cutting. 

  • Your tech stack becomes expensive 

Your cost of ownership can skyrocket and this doesn’t even account for the cost of enablement and maintenance. 

An organization’s tech stack should make it more efficient, not less

“We look at negotiating user count but there are usually extremely expensive maintenance costs that come with tech.” - Sarika Garg

An ineffective stack can cost your business money in opportunity costs while leaving you wondering if your users are getting any value at all. But with an optimized tech stack, you introduce more process into your GTM motions. When everyone follows the same process, you can track data more effectively and scale faster.

6 steps to optimize your tech stack

“For nice-to-have tools, you need to ask, what’s the ROI and can we effectively use this?” - Rhys Williams

  1. Audit your current state: What tech do you have? Who uses it and how well? 
  2. Establish a business systems council: Bring all of your tech owners into a recurring, biweekly meeting to prioritize your roadmap and create enablement plans. 
  3. Understand and align your roadmap to your GTM strategy and processes. 
  4. Build a tech stack roadmap: prioritize requests and start executing in recurring sprints. 
  5. Partner with enablement: Make sure your users are trained on each tool. 
  6. Build a tech renewal spreadsheet: Understand your renewal dates and whether you need to wind up or wind down your usage.

Increase efficiency and results

Optimizing your stack is a continuous effort but you’ll know you’re on the right track when you have the right data on demand, a tech stack roadmap, end user engagement, and the entire GTM org can easily use their tools. 

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