Aurasell isn't just another CRM—it's a complete go-to-market platform built from the ground up with AI at its core.
"We built an AI native go to market platform that replaces up to about 15 of those traditional go-to market products into a single AI native platform that intelligently automates those workflows and workloads for all those personas." — Jason Eubanks
The platform addresses a problem every RevOps professional knows intimately: the complexity and cost of managing multiple best-of-breed solutions. Jason's experience at his previous company, where he managed 22 products hanging off Salesforce and spent over $3 million annually in SaaS fees, led him to envision a better way forward.
The traditional approach to building a revenue operations tech stack creates more problems than it solves. As Jason notes, "Every one of those 20 products in that tool stack brings with it a data silo." This fragmentation makes it nearly impossible for AI to see the complete picture of customer interactions and signals.
Aurasell's unified data model changes this dynamic entirely. The platform ships with:
One of Aurasell's standout features is its approach to territory planning. Instead of static geographic assignments, the platform uses ICP scoring to dynamically populate territories with the highest-propensity accounts. "We dynamically build those ICPs in the accounts," Jason demonstrates, showing how operators can adjust weighting criteria in real-time to optimize territory coverage.
The platform's automated research capabilities replace what typically requires multiple tools and hours of manual work. Aurasell automatically generates:
This level of automation addresses a key challenge highlighted in our recent discussion on sales forecasting accuracy—having complete, contextual data to make informed predictions.
Aurasell's approach to personalization goes far beyond basic mail merge. The platform analyzes account research, buyer personas, and engagement signals to generate truly personalized outreach at scale. As Jason explains, "It's personalized automation at scale," where each email in a sequence is customized based on the recipient's specific context and the account's unique situation.
The platform's workflow automation ensures that data hygiene never becomes a problem. Aurasell automatically:
"Anywhere you see a rainbow colored thing, this was an AI update that was automated into this opportunity, not by the rep," Jason demonstrates, showing how the platform maintains perfect data quality without burdening sales teams.
Unlike solutions that layer AI on top of fragmented systems, Aurasell's architecture captures signals from all touchpoints—emails, calls, meetings, Slack messages, and even external activities like website visits and G2 reviews. This comprehensive signal capture enables more accurate forecasting and coaching.
One of the most impressive features is the ability to create custom AI columns using natural language. Need to know if accounts have a Security Operations Center? Simply ask, and Aurasell will research and populate that data across your entire database. This capability eliminates the need for complex prompt engineering while providing unlimited customization.
The platform's forecasting capabilities represent a significant advancement over traditional methods. Aurasell analyzes conversation quality, engagement patterns, and deal progression to provide AI-generated forecast overrides with detailed reasoning. This addresses many of the challenges we've discussed around improving forecast accuracy in revenue operations.
Aurasell's meeting companion and phone integration automatically capture and analyze all sales conversations, generating insights, tasks, and coaching recommendations. This automated approach to sales enablement helps teams achieve "excellence in execution at scale."
When asked about Aurasell's key differentiator, Jason emphasizes their unified data model and comprehensive signal capture.
"We are quite literally looking at the entire body of communication internally between your sales teams and prospects, as well as external signals that they don't even know about on your website, on your YouTube, on G2, on LinkedIn." — Jason Eubanks
This holistic approach to data collection and AI automation sets Aurasell apart from competitors who simply add AI features to existing fragmented architectures. The platform's ability to see the complete picture enables more intelligent automation and better business outcomes.
Aurasell offers two deployment options:
This flexibility addresses a common concern in CRM migration decisions—whether to rip and replace or build on existing infrastructure.
You can see all of their 220+ integrations here.
Aurasell is particularly well-suited for:
The platform's ability to consolidate multiple tools while improving functionality makes it an attractive option for companies experiencing the pain points Jason describes from his own operational experience.
Aurasell positions itself as a cost-saving solution that can reduce GTM SaaS spend by up to 50% while increasing sales productivity by 250%. For organizations currently managing large, complex tech stacks, these potential savings could be substantial.
For small and growing teams with a focus on agility, pricing is $375/month/user with an annual commitment. For large-scale organizations with complex needs, you’ll need to speak with a solutions consultant.
The platform's automated approach to traditionally manual tasks—research, data entry, territory management, and forecasting—represents significant time savings for both individual contributors and operations teams.
Customers using Aurasell report several key benefits:
These outcomes align with many of the goals we discuss in our revenue operations content—creating scalable, efficient processes that drive predictable growth.
Aurasell represents a fundamental shift in how we think about go-to-market technology. Instead of accepting the complexity and cost of managing multiple best-of-breed solutions, the platform offers a unified, AI-native approach that delivers better outcomes with less operational overhead.
For RevOps professionals tired of being "infrastructure managers" instead of strategic revenue drivers, Aurasell's comprehensive automation and intelligence capabilities offer a compelling path forward. The platform's ability to maintain perfect data hygiene, generate actionable insights, and scale operational excellence makes it worth serious consideration for any organization looking to modernize their revenue operations.
"If you only have a portion of that picture, you're only going to get automation partially correct. And this is where we really pull ahead of the crowd." — Jason Eubanks
To learn more about Aurasell and see the platform in action, visit aurasell.ai or watch the full demo above.
Check out our blog, join our community and subscribe to our YouTube Channel for more insights.
