Why Your GTM Strategy Looks Great on Paper — and Falls Apart in Reality (North America)

Stop Blaming Your Strategy. Start Fixing the Execution

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New research from Harvard Business Review Analytic Services reveals a stark reality: while GTM strategy is widely seen as critical, execution is where teams break down. The research reveals where that gap lives, from fragmented systems and siloed data to buyer journeys that have grown too complex for most GTM motions to keep pace with.

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In this webinar, we’ll dive into how the best GTM teams don’t just have better strategy—they execute differently, by:

Key Discussion Topics:

• Prioritizing cross-team coordination and accountability
• Aligning around shared metrics and goals
• Anchoring execution in the reality of the buyer journey
• Investing in technology that enables orchestration, not more silos

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Join leaders from LeanData, Adobe, and Samara, along with Jen Allen-Knuth, as they unpack the new HBR research and share how high-performing teams are closing the execution gap.

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