Where Outbound Goes to Die: The Only SDR Metrics That Actually Matter

Outbound usually doesn’t fail all at once.

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It quietly breaks in very specific places — masked by activity volume, “busy” dashboards, and metrics that look healthy on the surface but tell you nothing about real performance.

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In this session, we’ll cut through the noise and focus on the few SDR metrics that actually expose where outbound is breaking — across prospecting, engagement, conversion, and handoff. Not vanity metrics. Not activity theater. The signals that tell you exactly where momentum drops and why.

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You’ll hear a candid, operator-level conversation moderated by Matt Volm, CEO + Founder at RevOps Co-op, joined by Mark Bedard, CEO & Co-Founder of Upcell and Matt O'Connell, Sr. Director of Sales Development at Astrix Security. The panel brings category expertise from working closely with SDR leaders and RevOps teams who live inside these metrics every day — seeing firsthand where outbound systems hold up and where they quietly fall apart.

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This isn’t a “do more activity” webinar.

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It’s a practical breakdown of how RevOps teams should diagnose outbound performance like a system, identify real bottlenecks, and create clarity across SDR, Sales, and GTM leadership.

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You’ll walk away with:

• A clear framework for pinpointing where outbound performance actually drops
• The SDR metrics that matter — and which ones to stop over-indexing on
• How to distinguish real signal from misleading activity data
• A shared language RevOps teams can use to align SDR leaders and execs around reality, not gut feel

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If you own outbound performance, SDR strategy, or outbound reporting and analytics — this session will help you stop guessing and start diagnosing.

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👉 Register now to find where outbound really goes to die ☠️ — and what to do about it.

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