Why Marketers Don’t Understand Their Salesforce Metrics


Why Marketers Don’t Understand Their Salesforce Metrics

August 7, 2024
1:00 pm

Event Details

Ever wonder why marketers are confused about THEIR OWN campaign data?

The asks for primary campaign reassignments and campaign influence updates on opportunities are annoying, but they’re happening for a reason.

Nobody taught MOPs how Salesforce data works. And it has created a nightmare of a data problem no one is talking about. 🤯

Join Camela Thompson, Head of Marketing at RevOps Co-op and RevOps 🦄, and Joe Schattschneider, Senior Customer Data Strategy Consultant at CaliberMind, and learn:

  • Why your CRM and marketing automation platforms aren’t speaking the same language (we mean that literally 🙄)
  • How RevOps can help marketers shift how they view the CRM
  • The biggest lie Salesforce has told marketers 🤫
  • Why RevOps is perfectly positioned to bridge the marketing data gap 🌁

Register now and cure the marketing metric madness! 💊

Not a member of the RevOps Co-op yet? Join here to connect with 13,000+ pros who love revenue operations!

Register Here

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"I have met more diverse RevOps professionals in this community than I ever expected. I love having a community of peers to exchange ideas with and get guidance from as well."

Robert Gammon, Revenue Operations Leader @ Cortado Group

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