Finding and Unleashing the Power of Your ICP Across GTM

Are you ready to take your sales and marketing efforts to the next level? Join us for an insightful event where we dive deep into the world of Ideal Customer Profiles (ICP) and explore how it can revolutionize your business.

During this session, Josh Ellars, CEO & Founder, Patri.io, Lane Hartman, Head of Marketing, Patri.io, and Matthew Volm, CEO & Co-founder RevOps Co-op, will cover a wide range of topics related to ICP, providing you with actionable strategies and practical tips to leverage its potential across your entire GTM team. Here's what you can expect to learn:

• How to think about ICP: Gain a comprehensive understanding of what an ICP is and how it can impact your business.
• Refining and monitoring ICP: Discover effective methods for finding, refining, and continuously monitoring your ICP to ensure its accuracy and relevance.
• Applying ICP to your sales team and selling motion: Learn how to align your sales team's efforts with your ICP to drive more effective qualification, pipeline management, and ultimately, increased revenue.
• Improving forecasting, sales efficiency, and win rates: Uncover how incorporating ICP into your sales process can enhance forecasting accuracy, boost sales efficiency, and improve win rates.
• Extending ICP beyond sales: Explore other areas where ICP can be applied, such as marketing, pro services/implementation, customer success/renewal, and more, to create a cohesive and aligned GTM strategy.
• Leveraging new tools: Discover the latest tools and technologies available that can simplify the process of uncovering, analyzing, and leveraging ICP data.

Don't miss this opportunity to gain valuable insights from industry experts and learn how to unlock the power of Ideal Customer Profiles in your organization. Register now and take the first step towards transforming your GTM strategy and driving sustainable growth.

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