Most leadership teams think they have a reporting problem.
They ask for better dashboards, tighter forecasts, and more pipeline reviews. But in reality, the problem often starts much earlier, when critical commercial decisions are being made outside the system entirely.
By the time leadership sees the data, the deal is already signed… and the margin is already gone. 🤔
In this session, we are joined by David Burns (CTO at TLC Worldwide) and Eran Gross (VP of Customer Success Americas at DealHub AI) to unpack what it actually takes to move commercial governance into the revenue workflow.
Together, they’ll explore the organizational and operational realities behind that shift: from extracting pricing logic and approval authority out of spreadsheets and individual tribal knowledge, to creating governed workflows that give leadership visibility before deals are signed.
Through the lens of TLC’s transformation across 14 global markets, the conversation will cover the trade-offs, hidden dependencies, and board-level conversations that emerged once commercial execution became structured, auditable, and visible in real time.
This isn’t a session about quote generation speed or seller efficiency. It’s a deeper look at what changes inside an organization when every deal flows through a governed, accountable revenue process.
If you’re responsible for RevOps, commercial operations, pricing governance, or forecasting accuracy, this session will challenge how you think about visibility inside the revenue workflow.
🔑 Key Takeaways
📣 Speakers
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