Unblock Your Data Model, Unlock Your Revenue: How to Break the CRM Data Bottleneck

Your CRM isn’t starved for data - it’s suffocating under the wrong kind. 😱

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Activity counts, stage updates, and manual rep entries flood dashboards, yet the questions that matter most remain unanswered: Why are deals stalling? Which reps are truly multi-threading? What do prospects really say after the demo?

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The problem isn’t the tool. It’s the model. When account executives remain the “system of record,” RevOps is left dependent on incomplete, inconsistent, and biased inputs. Hygiene becomes a tax on sellers, accuracy is questionable, and mission-critical decisions get made in the dark.

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In this session, you’ll discover how to break the CRM bottleneck and take ownership of your data model:

• Eliminate dependency on rep-entered data by shifting capture away from the front line and into the hands of operations
• Define and control your own data model - deciding what’s captured, how it’s structured, and where it flows.
• Transform conversations and signals into insights with AI-powered passive capture, replacing guesswork with ground truth

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This is your blueprint 🗺️ for a new era of RevOps: cleaner, unbiased data, faster and more reliable answers, and fewer surprises at quarter close.

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Speakers

• Rob Moseley – CEO and Founder at GTM Engine
• Jared Barol – RevOps Advisor, ex-Salesforce

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Join us and learn how to stop chasing data - and start owning it. 💪🏻

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