Attribution is [NOT] Dead: Here’s How to Build it Right This Time

You asked. We're answering.

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Attribution needs to be accurate, explainable, and aligned with revenue or it risks being dismissed entirely.

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After the buzz and high accolades of  our “Attribution is Dead” webinar, we knew that  B2B marketing and RevOps teams are ready for a deeper, more technical dive into how attribution has evolved in 2025 and how to do it right.

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So here it is - the sequel.

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Join us to learn how to make sure your model reflects the actual buyer journey and earns the trust of your execs.In this follow-up session, attribution expert Drew Smith (Attributa) joins Eric Westerkamp (CaliberMind CEO) and Nadia Davis (VP Marketing at CaliberMind)to go beyond the high-level talk and get into the mechanics of how to make attribution actually work — in your MarTech stack tools, in Salesforce, in real life, and with real results.

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What You’ll Learn:

📍 Why the traditional multi-touch attribution instrumentation is usually underhanded — how to build it right (or fix what you got)

📍 How Chain-Based Attribution works (yes, we’ll explain Markov models clearly)

📍 What a realistic, scalable attribution setup looks like across your tech stack

📍 How to win over skeptics who think attribution is “made up” - and set the right expectations and champion data leadership

📍 Where partial attribution models go wrong — and how to avoid contradictory reporting

📍 Which attribution model to use for various marketing use cases (single-, multi-touch and beyond) to tell stories that land.

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Who It’s For:

✅ Marketing Ops & RevOps leaders managing complex data and attribution across SFDC and many other tools (including spreadsheets!)

✅ Demand Gen leaders needing to prove ROI without black-box BS

✅ Data & Analytics pros looking to build smart, flexible attribution that evolves with their stack

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So what are you waiting for? If you want to level up your attribution game, this one’s for you. 🚀

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