Build, Buy, or Both? AI Strategies That Drive RevOps Impact

AI is everywhere right now. But for most RevOps teams, the real question isn’t whether to adopt AI, it’s how to do it in a way that actually drives impact.
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Should you build AI internally, buy new tools, or find the right balance between the two?
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In this session, leaders from Accord, Gong, and SEON will share what they’re seeing across modern revenue teams. From how companies are approaching AI adoption to where the biggest operational wins are actually happening.
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We’ll cut through the hype and focus on what matters most for RevOps: data quality, workflow integration, and practical use cases that improve pipeline, forecasting, and team execution.

If you’re evaluating AI tools, experimenting with internal builds, or trying to figure out where AI should live in your revenue tech stack, this session will give you a clearer path forward.

🔑 Key Takeaways

• What leading revenue teams are buying vs. building internally
• Why tech consolidation may matter more than adding another AI tool
• How data accuracy and timely information determine whether AI actually works
• Why the most successful teams focus on AI embedded in existing workflows
• The AI tools and use cases currently driving the biggest impact across revenue teams

📣 Speakers

Ross Rich, CEO & Co-Founder, Accord

Matt Flotard, VP of RevOps, Gong

Matt Delauro, President, SEON

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