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Eliminate Deal Friction: How Aligned Turns Chaos Into Clarity for RevOps Teams

If you’ve ever watched a seemingly solid deal unravel at the last minute, you’re not alone. Revenue teams don’t lose because their product is impossible to explain—they lose because buying is messy. Long email chains, siloed content, missing stakeholders, and champions left to fend for themselves make modern enterprise sales cycles unnecessarily difficult.

Aligned is here to fix that. Co-founder and CEO Gal Aga joined us to showcase how Aligned reimagines the sales process as a structured, collaborative workspace where sellers and buyers can operate transparently. The result: higher win rates, shorter cycles, and data-rich insights for RevOps teams tasked with driving predictable growth.

Why Aligned Exists

Modern GTM motions are colliding with a harsh reality: deals aren’t just complex—they’re exhausting for buyers. The number of stakeholders involved in a single purchase has tripled in the last decade. CFOs are part of nearly every approval. And according to recent stats, 72% of deals now require six or more executive sign-offs.

Yet the sales tech stack hasn’t kept up. CRMs capture data, conversation intelligence tools analyze calls, and enablement platforms distribute content—but none of these directly improve execution during the deal cycle. That gap leaves RevOps leaders with missed forecasts, inconsistent seller behavior, and frustrated champions.

Aligned fills that void by centralizing the sales process into a single, buyer-facing Digital Sales Room that houses everything: timelines, decks, business cases, contracts, and mutual action plans. Instead of overwhelming buyers with scattered materials, sellers organize the deal into a workspace where collaboration flows naturally and signals can be tracked in real time.

Why RevOps Should Care

Aligned isn’t just another tool for sellers—it’s a data engine for RevOps. By capturing buyer engagement, hidden stakeholders, and deal signals, RevOps leaders gain visibility into what’s really happening inside each opportunity. This leads to:

  • Improved Win Rates: One customer reported that deals with buyer-engaged Digital Sales Rooms saw a 47% win rate compared to just 13% when buyers stayed in email.
  • Cleaner Forecasts: Instead of guessing at deal health, RevOps can analyze engagement depth—e.g., which stakeholders are active, what content they’re reviewing, and where they’re stalling.
  • Process Consistency: Leaders can standardize execution with templates that enforce best practices across the team, ensuring no rep is “winging it” with outdated assets or inconsistent next steps.

For operators, this means less firefighting at quarter-end and more predictable growth.

Key Features That Stand Out

1. Champion Enablement Made Simple

Too often, deals fail because champions aren’t armed with the right tools to sell internally. Instead of forcing them to sift through scattered decks and case studies, Aligned consolidates everything into one interactive workspace. Engagement here is 3–4x higher than traditional email, giving champions the resources—and the confidence—they need to win support from executives. You can learn more on the concept of Buyer Enablement here.

2. Stakeholder Visibility & Multi-Threading

Most deals involve 11+ stakeholders, but sellers often only know a fraction of them. Aligned uncovers these “invisible” buyers as soon as they engage with shared workspaces, then automatically sync them into Salesforce or HubSpot. This enrichment not only improves CRM hygiene but also unlocks more accurate forecasting and better multi-threading strategies.

3. Real-Time Buying Signals

While conversational intelligence tools tell you who spoke on a call, Aligned surfaces what happens between calls. If a CFO spends 30 minutes reviewing your competitive comparison but doesn’t sign, that’s a risk signal your AE needs to know about immediately. These digital footprints—captured in Revenue Intelligence—help teams act faster, rescue slipping deals, and align internal resources more strategically.

4. Mutual Action Plans & AI Business Cases

Spreadsheet-based MAPs rarely get used. Aligned embeds them directly into the deal workspace with a dedicated Mutual Action Plan module, making collaboration seamless. AI features even auto-generate executive-ready business cases via Aligned AI, saving reps hours while giving buyers the narratives they need for internal alignment.

5. Consistency Across the Team

Instead of relying on tribal knowledge or Confluence pages that few reps actually follow, RevOps leaders can enforce standardized workflows within Aligned. Templates dictate what gets shared at each stage, ensuring that best practices scale across the team and are measurable in real time.

Implementation & Integrations

Quick Start for Reps: Any AE can spin up a workspace in under 20 minutes. Aligned’s PLG model ensures reps can be productive on day one without heavy admin involvement.

Enterprise Rollouts: Full CRM integration, template workshops, and content library setup typically take 3–4 weeks. Aligned’s team guides customers through building templates, migrating content from enablement tools, and training reps on advanced workflows.

Integrations That Matter:

  • CRMs: Salesforce and HubSpot (bi-directional sync of fields, contacts, and opportunity data).
  • Collaboration: Slack alerts for deal activity, Google Calendar, Gmail/Outlook.
  • Revenue Tech Stack: Integrates with Gong, Fireflies.ai, Loom, Vidyard, Calendly, Chili Piper, DocuSign, Storylane, Consensus, and more—see the full list on Aligned’s Integrations page.
  • Analytics: All activity flows back into the CRM for transparent reporting and more accurate forecasting.

Who’s a Fit for Aligned?

Aligned is designed for B2B SaaS companies scaling mid-market and enterprise motions, especially those experiencing:

  • Longer deal cycles with multiple stakeholders.
  • Increased competition and need for differentiation.
  • Multi-product complexity requiring tighter execution.
  • Rapid growth that demands scalable, repeatable processes.

Current customers include HubSpot, Salesforce, Intel, Chili Piper, and Deel. Teams range from 50-person startups with a RevOps leader in place, up to global enterprises with 10,000+ employees.

Pricing & Support

  • Freemium Model: Free forever for up to 3 active rooms. Perfect for individual reps or small teams wanting to test the waters. Start free today.
  • Enterprise Plans: Seat-based pricing for teams of 5+ with CRM integrations, advanced features, and admin controls. Learn more on Aligned’s Pricing page.
  • Support: Self-service resources for small teams, plus dedicated workshops, CSM support, and onboarding for enterprise rollouts.

Why Aligned Wins

While many vendors market “digital sales rooms,” most are static microsites. Aligned is different: it’s a dynamic, collaborative workspace built for execution. Its AI-driven features, deep CRM integrations, and buyer-first design go beyond just sharing content—they actively improve deal velocity, champion enablement, and revenue predictability.

The proof is in the numbers: higher engagement, cleaner forecasts, and a measurable lift in win rates.

👉 Ready to stop losing deals to buying complexity? Get started for free today or book a demo with the Aligned team and tell ‘em that the RevOps Co-op community sent ya!

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