“Speed to lead” and the golden five-minute window has been a central metric since the dawn of routing. The thing is, it’s only part of the equation.
Why?
Being fast doesn't always mean that your routing is accurate.
To reach peak performance, you need:
This guide helps revenue operations pros master all three—so speed becomes the force multiplier it was always meant to be.
If sales and marketing keep butting heads over lead quality and follow-up, it might not be a people problem—it might be your system.
Here are just a few signs your routing needs an overhaul:
These aren’t just annoyances—they’re revenue blockers.
AI isn't magic. And it definitely won’t save bad data.
Too many teams expect to plug AI into messy systems and get perfect results. But your outcomes are only as good as your inputs.
To make AI work for you, you need:
This guide walks you through the foundational work that powers smarter automation.
Enterprise lead routing is never one-size-fits-all. As your business grows, so do the edge cases, exceptions, and complexities.
Scaling gracefully means building flexible logic that can:
Download the full report to see how top RevOps teams are scaling smarter—not just faster.
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