Marketing teams are buried in dashboards, but still struggle to answer the one question that matters: Is it working? Meanwhile, sales wants alignment, leadership wants answers, and everyone outside of marketing is lost in a sea of acronyms.
In this session, CaliberMind CEO Eric Westerkamp and Lu Enstad, Head of Technology Solutions at Nomad tackle the real reason marketing data gets ignored: too much noise and not enough clarity. We’ll explore how to work with messy data, build metrics that map to what the business actually cares about, and communicate in a way non-marketers can follow.
You’ll learn:
Register now if you want to stop the marketing disconnect and speak the same language as sales and finance.
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