As marketing budgets tighten, leaders are turning to media mix modeling to prove what’s working—but many still struggle to bridge the gap between data science and strategy.
Join Nadia Davis, VP of Marketing, and Evan Hannscott, Head of Data Science and Analytics at CaliberMind, as they unpack MMM from the inside out. You’ll learn how modern models are evolving, what assumptions marketers often overlook, and how to translate statistical output into strategic decisions your C-suite can trust.
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