Is your MAP a junk drawer? The case for composable architecture

The “all-in-one” marketing automation platform (MAP) has become the junk drawer of the GTM stack. To thrive in tomorrow’s world of AI and data complexity, organizations must move from monolithic platforms to a composable architecture that separates the orchestration of data from the orchestration of engagement.
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Takeaways:

• The operational debt we’ve created with today’s MAPs
• When a composable model is a better choice
• Options for your composable journey
• Derisked migration approaches

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