Multithreading is one of the most misunderstood selling skills in enterprise sales. Too often, reps think it’s about “going over your champion’s head” or getting every stakeholder on a single call. In reality, it’s a strategic buyer-enablement move — and the difference between stalled deals and confident decisions.
In this advanced session, we’re breaking down:
→ The most common misconceptions and mistakes sellers make when multithreading
→ Why multithreading is about influence, not access
→ How to avoid the “group call trap” that actually slows down deals
→ Practical tactics to support your champions and give them the internal air cover they need
→ The ultimate playbook of multithreading moves most sellers miss
If you want the most practical, tactical guide to multithreading you’ll ever see — this session is for you.
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