LinkedIn remains the go-to channel for B2B marketers—but also one of the most misunderstood. Rising CPCs, shrinking organic reach, and the complexity of measuring impact have made it harder than ever to justify spend.
Join JD Garcia, SVP of Revenue and Growth at Impactable, and Nadia Davis, VP of Marketing at CaliberMind, as they unpack the data behind high-performing campaigns. You’ll learn which strategies convert, how to connect ad performance to pipeline, and why LinkedIn success starts with disciplined experimentation, not bigger budgets.
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