Most B2B teams are confident in their go-to-market strategy. Far fewer are confident in their execution.

As customer buying journeys grow more complex, with more roles on the buying committee, and a flood of buying signals, execution often breaks down. Leads are routed, but follow-up stalls. Teams act with good intent, but without shared context. And it’s no surprise, buyers feel the gaps.

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This webinar examines why execution, not strategy, is now the real growth constraint. Drawing on recent research and firsthand perspectives from GTM leaders, the discussion focuses on how execution fails when systems are not designed for coordination, and what high-performing teams do differently.

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KEY DISCUSSION TOPICS:

• The four failure points of GTM execution, even when strategy is clear
• What it means to anchor execution to the buyer journey, not your sales process
• Where ops leaders can focus first to improve execution this year
• The high revenue impact when companies get GTM execution right