A New Model for GTM Execution in the Age of AI and Buying Networks

B2B go-to-market motions are under massive pressure. Fragmented teams, misaligned incentives, and the rapid pace of AI-driven change have created a growing gap between the growth organizations expect and the outcomes they actually deliver. At the same time, buying has shifted from single decision-makers to complex networks of internal and external stakeholders — generating more signals, more activity, and more complexity across every revenue motion.

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In this webinar, our featured speaker from Forrester, VP Principal Analyst Katie Fabiszak, will share their latest insights on a unified approach that connects strategy to execution.  Join us to learn:

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Key Discussion Topics:

• Why fragmented GTM execution is the hidden drag on revenue growth
• How AI is disrupting the buying journey - and what you can do about it
• A new framework for buyer-centric GTM execution