A Marketer's Survival Guide in the Age of Zero Click Everything

Remember when Google’s algorithm updates felt like the biggest existential threat to your marketing strategy? Welcome to the new chaos. In this episode, we’re joined by the legendary Rand Fishkin to navigate the marketer’s survival guide for the age of “zero-click everything.” We’re getting into the real-world dilemmas: why are we still obsessing over tanking website traffic when demo requests are actually up? How do you build a brand and distribute content when platforms from Google to LinkedIn actively want to keep users in their own ecosystem? And perhaps the toughest question of all: how do you justify long-term brand investments to a leadership team that wants to see immediate, predictable ROI? Forget the old playbook; Rand’s here to discuss how to measure what actually matters and win in a world where the rules are being rewritten by AI.