F*ck AI: Why Authenticity Throughout the Buyer Journey Matters

There are TONS of tools on the market — and many more to come! — that let salespeople and marketers use AI to personalize outreach in order to "connect" with folks.

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But does it really feel personal? And does it actually allow you "connect" like you wanted? 

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Ryan Tu and Ashlee Starr of Coup Champagne, along with Nick Mehta, CEO of Gainsight, are joining us to discuss the importance of authenticity throughout the buyer lifecycle and how gifting can help create the connection humans crave on  a subconscious level.

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You’ll learn:

• When creating a connection makes sense 🤗
• What not to do when striving for connection 🙅🏻
• How and when to gift (hint: it goes way beyond sales prospects)

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Register now and learn more about fixing what’s wrong with B2B prospecting 🤕❤️‍🩹

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