LeanData Customer Spotlight: Drata

From Buyer Signals to Revenue Outcomes: Orchestrating GTM for Maximum Impact

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Your tech stack is only as valuable as the orchestration that connects it to the buyer journey. In this session, Kacee Court, Head of Marketing Operations at Drata, will share how she unifies 6sense intent signals with GTM orchestration to automate routing, enforce SLAs, and enable contextual follow-up—turning high-value buying signals into measurable pipeline.

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You’ll see how she tracks every touchpoint from first intent to closed won, proving the ROI of her tools while driving stronger sales outcomes. Learn practical ways to align marketing, sales, and customer success execution so every signal receives the right response at the right time, fueling efficient growth.

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KEY TAKEAWAYS

• Connect buying signals with intelligent automation to achieve instant speed to lead.
• Add context and orchestration to improve rep follow-up and conversion rates.
• Track the full buyer journey to prove impact and optimize GTM effectiveness.